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Redken Officially Partners With MBFWA

Redken 5th Avenue NYC returns as the official hair partner of Mercedes Benz Fashion Week Australia (MBFWA), which kicks off next week! Redken will be the show’s hair partner for the ninth consecutive year, styling shows such as Bec & bridge, Dion Lee, Oscar De La Renta, Zhivago, Jennifer Kate, Emma Mulholland and more.

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This year, the timing of Fashion Week has shifted to put it into the international resort sphere, with the collections showcasing these high-calibre summer designs.

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Redken will congregate a legendary group of stylists, including this year’s Australian Hair Fashion Awards Session Stylist of the Year Richard Kavanagh, John Pulitano of Headcase Hair, 2015 Hair Expo Hairdresser of the Year Dmitri Papas of Papas + Pace and Paloma Rose Garcia of Oscar Oscar Paddington to head the session styling team. These famous names will act as Redken Hair Directors to ensure the looks come to life. These stylists bring their experience from some of the world’s biggest runways (think Paris, Milan, New York and London) to Sydney next week.

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Richard Kavanagh

The Redken Styling Collection will prove pivotal in creating the looks, with the newly launched Triple Take 32 Extreme High-Hold Hairspray looming as a hero product. The hairspray’s tri-mist diffusion system offers a fine mist with uniform coverage. The brand will also launch the Redken eShop on May 15, allowing hairdressers and runway aficionados access to essential backstage haircare and styling collections, ensuring you can create the looks at home and in salon.

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Redken previewed the look for Dion Lee last month, showcasing the detailed ponytail by Richard Kavanagh in a glimpse of what’s to come for the feature runway. Watch a video of the hair look creation below.

With Fashion Week beginning on May 15 (this Sunday) stay tuned for our rolling coverage direct from backstage.

For more information visit redken.com.au

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