Hair Expo is hosting more parties, offering cheaper tickets and switching to a whole new postcode in 2016.
Hair Expo has packed up and moved states, heading to Melbourne for the very first time for an event that will take place from June 11 to 13, over the Queen’s Birthday long weekend. Held at the Melbourne Convention and Exhibition Centre, the largest hairdressing event in the Southern Hemisphere has been reenergised by the move, bringing in international names for what is being touted as a three day ‘festival of hair’.
You can now register online and via social media, with an all-new registration process that allows you to book your education sessions, invite friends and share with them that you’re attending and speed up the process with auto-fill fields drawn from your social media accounts.
“The venue change will enhance the event by bringing it all back under the one roof and right into the heart of Melbourne’s thriving Southbank area,” said Julie Erben, Event Director of Reed Exhibitions. “Our focus for 2016 is on delivering a truly inspirational line-up for the Australian and New Zealand hairdressing industry, whilst providing a ‘festival-like atmosphere’ with a unique Melbourne flavour.”
This festival vibe will be delivered in the form of legendary guests and nightly parties. International stylists Peter Gray, Lucie Doughty and Gerard Scarpaci will attend, among a host of other international and local icons. Leading industry brands, including Schwarzkopf Professional, Wella Professionals, KMS, Napoleon, Goldwell, Revlon Professional, BaByliss and Haircare Australia, have already pledged their commitment to the event. As always, an impressive education agenda will also be a feature and the event’s innovative app will deliver all the information you need to the palm of your hand.
“The response has been phenomenal with the move to Melbourne obviously reinvigorating interest. Hundreds of brands have already confirmed their participation six months out from the event so the business benefits for those attending through education and networking opportunities will be immeasurable,” Julia said.
The parties will kick off with a Saturday night welcome event and continue with the always-innovative GenNext Gala on the Sunday Night. The event pinnacle will occur on the final night, with the annual Schwarzkopf Professional Hair Expo Awards taking place for the 31st year. The awards honour the industry’s brightest stars, swinging the spotlight to talents both emerging and established, in fields of artistry, business, education and ambassadorship.
“It was such an honour to be chosen as the 2015 Hairdresser of the Year – it is definitely a highlight of my career so far,” said last year’s Hair Expo Hairdresser of the Year, Dmitri Papas of Papas and Pace. “This is one of the highest accolades you can receive in hairdressing and to be recognised in this way by the industry and my peers was truly humbling. I love nothing more than being able to share my knowledge and experience with other hairdressers, and thanks to this award I have been able to reach much wider audience.”
Entries for the 2016 Awards close on March 14 and finalists will be announced at a reception at Sydney’s Town Hall on April 4 before the big winner reveal at Hair Expo. This year, new state categories, international judging for written submissions and more detailed feedback will be included in a host of new initiatives for the awards.
The event is aiming to include all hairdressers in the broader hairdressing community, and as such, both one-day and three-day expo passes have been reduced in price. Ticket registration will open in February.
With so much in store, we know we’ll be jumping on a plane for what sounds like one giant party (with a healthy dose of education, what’s a party where you don’t learn anything?). See you there and happy registering!
For more information visit hairexpoaustralia.com
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