Australia’s prolific hair artist Renya Xydis led the hair direction at Aje at the Palais de Tokyo in Paris on October 7 for Paris Fashion Week, styling on behalf of Wella Professionals and ghd.
Where the collection evoked strength and individuality, the hair look showcased a raw, undone aesthetic, to evoke the Australian landscape. Think salty strands, windswept movement and softness meets edge.
“Wella Professionals and ghd are thrilled to join forces with Aje to create looks that celebrate each model’s unique hair shape and texture. The looks hero individuality and natural movement, capturing that effortless, cool-girl aesthetic,” Renya shared.
“It’s the opposite of doing hair,” she added. “It’s about finding that effortless cool – French meets Aussie girl, real hair that moves.”
The collaboration speaks to both brands focus on innovation and excellence.
“Partnering with Wella Professionals and ghd for our Paris Fashion Week debut feels incredibly natural and exciting. Both brands are synonymous with innovation, artistry, and excellence in hair, values that deeply align with Aje’s approach to fashion. This debut is such a pivotal moment in our brand’s evolution, and collaborating with partners who bring that same level of creative integrity and global prestige made it all the more meaningful,” said Edwina Forest, Co-Founder & Creative Director, Aje.
For more information visit www.wella.com and www.ghdhairpro.com.au
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