Valentine’s Day may have passed this year, but Revlon Professional is ensuring romance isn’t dead in 2016. Their new autumn winter 2016 collection, appropriately titled Fall in Love, uses colour, style and texture to conjure images of the English countryside and other iconic romantic landscapes.
Revlon is complementing this editorial collection with a campaign centred on the most romantic beauty tool – lipstick. Salons who stock Revlon Professional colour will be given a display stand that showcases the editorial images and houses a selection of lipsticks. Clients who opt for a Revlon Professional colour service will be given a complimentary lipstick to complete their new look. The rich shades perfectly suit the collection and are ideal for the fall/winter season, acting as a special addition to complete a full beauty offering in the salon.
This British scenery is constantly reinterpreted in runway and street trends, in British-inspired fine fabrics, think tartan and tweed jackets, and structured tailoring. Here Revlon Professional reanimates these trends in edgier, more architectural hair looks. Other exceptional features such as hats made of coloured hair and customised looks using alternative items that blur the lines between hair and art bring out this British charm, and then subvert it.
Colour is another essential factor in conveying this look. Cold, multi-dimensional blondes, dark, red-ish brunettes and a range of autumn coppers paint the picture of the sprawling estates of Pride and Prejudice. Five new shades in the Revlonissimo Colorsmetique colour range, which range from ash brown, to golden brown, copper brown, copper blonde and more, help complete the collection. Like the rest of the range, the new shades leave hair eight times shinier than bleached hair and double as shiny as natural hair, as well as twice as resistant to breakage. These colours and the Style Masters range were pivotal in creating the looks.
The collection finds its contemporary edge in the styling, which pairs masculine clothing with feminine hair styles. The makeup utilises a natural, pale look – ideal for the cold English climate – with tones of almond, peach and porcelain white creating a fresh complexion. Tones of magnolia, hibiscus and petunia add a pop of colour for the lips.
The collection is comprised of three key looks, named Berta, Ranya and Vika. Berta’s brief is ‘design etiquette’, realised through an air of elegance and luxury. Voluminous curls and rich, blonde tones combine to create the brand’s interpretation of New Renaissance. For the Ranya look, described as ‘minimal new classic’, romantic waves in a classic style, coloured with deep brunette shades, restore a formal, high-society aesthetic in a modern setting. Vika’s look is described as ‘Herringbone Hair’, combining a sleek ponytail with an innovative hat made of coloured hair. With an equestrian, old-country feel, the hair mimics the natural formations of wicker and basket weaves, utilising deep brunette colours.
Fall in Love Collection Autumn-Winter 2015-16
Artistic and Creative Direction: Miquel García Cotado
Photography: David Dunan
Production: Magna Productions
For more information visit revlonprofessional.com