Superstar actress Olivia Wilde fronts a dynamic new reboot for Revlon Professional, with the Revlonissimo Colorsmetique colour line undergoing its very own makeover.

The new professional colour offers a natural colour result with uniform coverage and shine that still maintains the health of the hair. With a range comprised of 90 shades, an exclusive colouring formula of chromatic results ensures longevity in the colour. The combination of polymers, conditioning agents and state-of-the-art cosmetic molecules protect the hair during the colour service, allowing results to remain for longer.


The formula is also imbued with hyaluronic acid, a cosmetic ingredient with moisturising properties found in skincare, soy proteins, which contain peptides and amino acids to nourish the hair, and a blend of care agents, which seal the cuticle to protect the integrity of the hair. Apart from the rebooted tones, cold tones for pale bases have been added entirely.

In its intensity, vibrancy and rich colour, the range is personified in Olivia Wilde. The Revlon Global Ambassador started working with Revlon Professional last year, alongside Emma Stone and Halle Berry for The Color We Love campaign. This campaign will see her strengthen the idea of the hairdresser’s role as the creator of beauty.

“Olivia is a multifaceted woman who is aware of her unique beauty and who loves experimenting with her hair color to bring out different aspects of her personality,” said Javier Asarta, Chief Marketing Officer of Revlon, Inc.

These innovative colours promise hair twice as shiny as natural hair, up to 100% grey coverage, longevity, protection and uniformity in a natural look. All good reasons to try it for yourself.

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