Grounded in inspiration from the world’s Apex animals, this striking men’s fragrance creation was designed to unearth your connection to nature’s most powerful creatures, pushing you to challenge your limits and open your eyes to new opportunities. Meet Apex by Roja Parfums.
Agence de Parfum, in collaboration with Michael Marzano, hosted an intimate and elegant lunch in jungle-like surrounds to launch an iconic scent built by one of the world’s most passionate and prolific fragrance entrepreneurs.
QT Sydney private dining room was transformed into a Jurassic-like parallel universe of colour, greenery and vibrancy as deep as the layers of this inspirational new men’s scent. With Élysée Collective at the helm, it was all steeped in iconic luxury, with guests trying only the best food and wine to celebrate such a significant achievement launch in the men’s fragrance realm in Australia. A menu that reflected the fresh layers of the fragrance itself and immersed guests in an experience beyond the everyday was all about reflecting a scent designed to transport men to a new realm of possibilities.
Celebrating the natural wonders of the world and all who roam it, Apex is fresh and fruity with spiritual and sensual undertones. A zesty citrus blast opens the Apex experience with a breath of fresh air as the sunny sensation of mandarin and juicy pineapple lead the pack, encouraging a positive state of mind and inspiring us to achieve our goals.
Grounding our energy to the earth, a natural Chypré base surrounds patchouli and fir balsam with the green tones of galbanum, cypress and oakmoss to create a truly outdoors environment, as the sacred materials of Sandalwood and Frankincense pay homage to the ancient ingredients the earth and, in this case, the jungle, has given us.
Connecting us to our primal energies, the animalic effects of leather, ambergris and musk lay in the shadows, bringing their sensual impulse to this highly addictive scent. Not only this, but 12 animals inspired Roja Dove himself to create Apex.
“With Apex, we are looking at things inherent in us, animal instincts we did not know were there,” Roja said. “I have always said that we must not forget that we are animals. We’ve been using scent for millions of years to catch food, escape danger, and to find a mate – it is these primal instincts that inspired me to create Apex.”
For more information visit https://agencedeparfum.com.au/
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