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Royals Hair Launch Sydney Academy

Testament to the respect the wider industry has for Mary and Adam Alamine, the dynamic names behind Royals Hair gathered on Sunday March 8 with some of our industry leaders for an opening night to celebrate their commitment to hairdressing with the new Royals Hair Academy, writes Cameron Pine.

An impressive turn out of some the industry’s most known educators and advocates gathered at the spacious Castle Hill Academy space, where in true Royals hospitality an enormous Lebanese style spread, drinks and entertainment made for yet another night to remember in hairdressing. Decked out in line with their salons, with a Marrakech meets laid-back luxury feel, the new space lives and breathes all the elements of the Royals hair brand.

Not just another opening night, they pulled in all the stops with a photo wall, a wall of donuts, a DJ, various forms of entertainment including a dress up photo wall, sumptuous Lebanese and Mediterranean table of delights as long as the Royal family’s, courtesy of restaurant, Sahra By The River.

Since first opening its doors in April 2016, the Academy has become renowned for providing hairdressers of all levels, a solid platform for education in order to maintain a high standard of skills and service within their salon and their own individual skills portfolio – it was time for a bigger and better facility.

“Everyone is affected by the skills shortage so more than ever we need to get apprentices on the floor quicker. This is the real reason behind this space for us – to provide the best practical hands on education,” Royals owner and founder Adam said.

“The launch party was a great way to announce our heightened commitment to training and education for not only our team, but for the industry as a whole, in a way that sits with the Royals Hair philosophy & ethos; welcoming people into the space as a part of our family,” he said.

Leading educators and hairdressers including Piloroo’s Clive Allwright, Dario Cotroneo, Pauline McCabe, Jose Bryce Smith, Glenn and Francesco Ruggerino behind ANTI collective, Emiliano Vitale and Lisa Muscat Vitale and many more all made their way to Sydney’s North West to welcome the newest addition of the Royals hair arsenal.

The 2020 Royals Academy Education Calendar comprises a wide selection of hands-on workshops that are specifically designed to create fast results. It’s all about tangible results that can be seen immediately on the floor.

Leading the charge on the education front are Mary and business partner, Travis Bandiera, who collectively are focused on education that delivers instant results and profits in the salon.

“For example, our ‘Get Me Cutting On The Floor’ is a popular workshop designed to get up and coming hairdressers on the floor in their respective salons. Salon owners will love our workshops because it means they get to see fast results from their team,” Mary said.

Located at 120/7 Hoyle Avenue Castle Hill the Academy captures people from all over Sydney and, according to Adam, there’s more in the pipeline for this ever-evolving business – already spreading across Sydney’s Northern and North West Suburbs with four salons, Castle Hill, Hornsby, Cherrybrook and Brookvale.

“There’s a few more things in the works for both Royals and the Academy, which will definitely increase our brand presence in the industry; for us it is very exciting and a definite reason to ask everyone to watch this space!”

“We’ve committed to this new Academy out of a desperate need for more education and training for our team and for the wider industry and we thank everyone here tonight all; the brands that support us and mostly the people who will help us ensure we offer only the best,” Adam said.

Every event all relationship with the Royals brand carries an inherent value of family – feeling like you’ve been to their home with a warm and loving hospitality, guests left not just with some fun photographs but goodie bags and leftover food with Mary and Adam insisting the spectacular spread didn’t go to waste.

The Royal addition to the education fold is just another way this hair brand is cementing their passion and commitment to the hairdressing industry.

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