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Salon International Hosts Aveda Master Jam

The highly anticipated Aveda Master Jam will this year coincide with Salon International, unveiling the brand’s global vision at the three day hair extravaganza. Held from the 11th to the 13th of October, the industry is already counting down to what should be an inspiring weekend for stylists.


With an agenda comprised of education seminars, technical and creative presentations and inspirational trend showcases from some of the world’s top international talent, the event will be an incredible platform for the industry’s huge wealth of talent. Held in London annually, Salon International is always a calendar highlight, making it the perfect setting for Aveda Master Jam.


“We are so excited to be presenting Master Jam at Salon International this year as it is one of the most prestigious platforms in the industry,” said Pauline Cairns, Aveda’s European Education Director. “This year’s event is sure to inspire innovation and creativity as top professionals from around the globe take the stage for a marvellously imaginative and fashion-forward show that will feature the latest trends and cutting-edge techniques.”


The Master Jam will begin on October 12 with top stylists from around the world who will present upcoming artistic and technical trends. The extensive line-up includes Aveda Global Artistic Directors in Hair Colour, Ian Michael Black, Hair Cutting, Ricardo Dinis, Hair Styling, Allen Ruiz, Textured Hair, Tippi Shorter, and Makeup, Janell Gleason. Spain’s creative group X-presion and Team Canada will also present.


October 13 will showcase a workshop conducted by members of the Aveda Global Artistic Team, focusing on Romantic Grandeur, the brand’s new Fall/Winter collection. The collection has a vintage aesthetic, in feminine, romantic hair and makeup looks that have been modernised in Aveda’s distinct way. The artists will discuss colour, cutting trends, perfect finishes and makeup secrets.


Another workshop, entitled Leadership Redefined: Creating a Culture of Every Day Leadership, will also run, led by guest speaker Drew Dudley. Two Aveda salon owners, Ray Civello and Van Michael, will join him on stage to deliver a practical presentation that deals will leadership, business practices and building successful salons.

Sweetening the already tantalising honey pot of Salon International, the Aveda Master Jam will bring together Aveda’s finest global ambassadors to present world class seminars in business and creativity.

Tickets are available at

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Imagery from Aveda Master Jam 2012 in Berlin

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