A frenetic energy overtook Melbourne’s CBD, when Salon Melbourne/Hair Melbourne descended on the Melbourne Convention and Exhibition Centre on the 1st and 2nd of March.
From the busy stands, packed with over 250 national and international hair, beauty, nails, spa and software brands, to the intimate classrooms that hosted business and creative seminars, and the Main Stage, Launchpad Stage and auditorium, where some of the biggest names in hair and beauty presented to full crowds, this expo was one to remember. As the official media partner, INSTYLE was right at the centre of it, bringing you all the insider info straight from the expo floor.
With the expo now in its sixth year, veterans of the hair and beauty industries showed up to make this Salon Melbourne something special. Acclaimed stylists Lorna Evans and Caterina DiBiase hosted creative and business seminars, and shows on the main stage, debuting and recreating their latest collections. Meanwhile, vintage hairdresser Lizzie Liros showcased red carpet and bridal looks, Sam Overton, Pete Watslab and Hermiz Daniel presented the latest of innovative scissor brand Excellent Edges and TONI&GUY previewed their dynamic Lexicon collection. International Guest Artists Gullermo Flores and Deborah Camacho created long hair styling trends derived from Canada, South America and the USA.
In beauty, premier makeup artists Donna Mee, Rae Morris and X Factor Makeup Director Martin Bray preached the latest business tips and artistic techniques in the field, whilst brow artist Jazz Pampling covered everything there is to know about eyebrows. Even controversial Real Housewife of Melbourne Gina Liano hosted a segment on building a glamorous life.
“Growing year on year since its beginnings in 2010, we could not be more pleased by this year’s performance,” said Event Director, Amelia Coote-Harris. “We had some exhibitors exceed their sales targets on just the first day and experienced some of our highest quality visitation yet. From an organisation perspective, 2015 saw us undergo a branding update and bring in a range of new elements which really paid off with a more diversified, value-added experience for both visitors and exhibitors.”
With star quality across hair, beauty and wellness, Salon Melbourne/Hair Melbourne 2015 packed a powerful punch. Attendees left the centre understandably exhausted, with some added business expertise, an array of new creative techniques to try and an impressive haul of goodie bags in tow.
We think it’s time to collectively recover, but before you do, be sure to mark Salon Melbourne 2016, to be held on March 6th and 7th next year, in your diaries.
For more information visit www.salonmelbourne.com.au