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Salon Melbourne Set to Offer World-Class Education

Have you got your ticket to Victoria’s premier hair and beauty destination yet? Salon Melbourne 2014 is set to deliver the ultimate line-up of practical, creative and business related sessions to ensure there’s something for everyone.

_MG_9994 - Frank Apostolopoulos

Frank Apostolopoulos on stage at Salon Melbourne

Held on Sunday 23rd and Monday 24th March at the Melbourne Convention and Exhibition Centre, this year’s agenda will cover all bases of your business and expertise. Whether you’re interested in mastering men’s and women’s cutting, bridal hair and makeup, Fashion Week trends from the international catwalks, barbering with a twist, or top tips for super star selling, Salon Melbourne will help you and your staff gain the expertise to succeed in your business.


The TONI&GUY team styling on stage at Salon Melbourne

This year you can now learn more for less with the new Education Pass, which gives you access to three selected seminars for just $249. To book tickets and for more information visit

Sunday 23 March

Hair Education

Bridal Hair and Makeup with Lorna Evans and Becca Gilmartin
9:30am – 10:45am, $129*
Join Lorna Evans and Becca Gilmartin for 90 minutes of Bridal Inspiration. Lorna will showcase all new looks from her soon to be released step by step book ‘Bridal Secrets Unlocked’ and Becca will share tips and tricks for creating a flawless and modern Bridal makeup to complete the overall look. A must see for anyone wanting to take their Bridal Business to the next level.

Pivot Point Men’s Workshop
10:00am – 1:00pm, $249
Find out how to expand and improve your men’s commercial cutting skills with the Meta Men Collection. Explore the latest release in cutting collections with the Pivot Point education team.

TONI&GUY Global Trend Collection and London Fashion Week Looks
11:45am – 1:00pm, $129*
Gain insight into the ‘How-to’ of an eclectic mix of inspiring cut and colour techniques from their latest collection, an anthology reminiscent of the past, but with the fashion forward approach you would expect from the Official Sponsors to London Fashion Week. With a seminar that includes a presentation of captivating editorial work direct from LFW14 and elements of TONI&GUY’s signature Avant Garde ingenuity, the TONI&GUY Look and Learn show is set to be a creative and commercial feast, a ‘must see’ for any fashion forward hairdresser.

The New Cool: Men’s Barbering with a Twist with Frank Apostolopoulos of BIBA
2:00pm – 3:15pm, $129*
Men’s grooming is hot on everyone’s lips and the team at BIBA sets the benchmark of excellence in hair design and education. In this unique seminar, Australian Hairdresser of the Year Frank Apostolopoulos, Men’s Hairdresser of the Year Finalist Rob Mason, and the award winning Dean Tsopanis share with you their classic strong barbering foundations. Their style is clean, fused with street inspired punk finish, yet foundations executed with immaculate precision. This Look and Learn style seminar is a must for all stylists looking to refine the males in your life with a BIBA twist.

Pivot Point Ladies Cutting Workshop
2:00pm – 5:00pm, $249
Explore dynamic techniques that employ tech savvy tools. Redefine core sculpting concepts from a new perspective, working with gravity and varying head positions to create strong shapes and lines. Voyage to the edge of innovation to find new freedom to create and realize a visionary expression of beauty with Meta 051. Inspired by the beauty of a futuristic space heroine, each of the styles has a space-age edge, yet are wearable enough to suit clients and stylists alike. Recreate advanced designs, delivered by Pivot Point’s top educators. Participants will benefit from expanded cutting and texturising skills.

Business Education

Super Star Selling with Julie Piantadosi
12:00pm – 1:30pm, $99*
This is a retail training session like no other and includes a step-by-step guide and training method that is guaranteed to have your team selling retail, up selling services, re-booking clients, clients satisfaction and much more. Through Julie’s powerful strategies and real life success story, find out how she transforms businesses – tripling their clients, sales and takings.

One-on-One Business Consultation with Julie Piantadosi
4:00pm – 4:30pm, $249
Need a business coach to answer those tricky questions around your salon team, marketing, motivation, sales or simply want to take it to the next level? Julie Piantadosi will be your exclusive business coach to answer all those questions. She is dedicated to sharing her expertise and passion for the hair and beauty industry.

Small Business Protection with Daniel Gumm
5:00pm – 5:45pm, $49*
In an ever changing and growing industry, businesses are expanding the services and products offered to their clients, resulting in an elevation of unidentifiable risks. With over 30 years’ experience, Danny Gumm, director of Parmia Insurance, discusses these potential risks and how they may impact you as a professional in the industry.


Monday 24 March

Business Education

Marketing to Men with Ray Scicluna
11:00am – 12:30pm, $99*
In this session, Ray will deliver practical and proven ideas, to maximise marketing opportunities and increase the bottom line:
• Target marketing – Work your current database by marketing differently.
• Referral programs – Opportunity to maximise your female database to attract more men.
• Increase your bottom line – More male clients could improve your net profit by 20%.
• Men and Women are different – Learn how to market to each appropriately.
• Men do exactly what women tell them – Take advantage of this!
• The perfect clients are males – Males are loyal creatures and they refer their mates.

Customer for Life with Julie Piantadosi
1:15pm – 2:30pm, $99*
‘Customer for Life’ explores how clients feel about their purchase decisions and what they are looking for when choosing a business to give their hard earned money to: Understanding consumer behaviour ad tailoring your services to exceed client expectations is only the beginning. Julie will give you the tools to ensure your customers remain loyal, happy and recommend you repeatedly.

Download the exclusive Salon Melbourne App to make sure your 2014 experience is as seamless as possible. Featuring a live floor map, attraction alerts and exhibitor lists, the app will ensure you don’t miss a thing. To download the app visit

Salon Melbourne 2014 App

To book tickets and for more information visit

*Denotes seminars eligible for inclusion in the Education Pass.

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