Sydney’s Diior10 salon had a renovation planned pre-lockdown, and executed it within these difficulties and with an optimism that always saw the glass as half full. The renovation is part of a major overhaul of the whole salon, which will be anchored by renewed business models and approaches.

“Whilst the renovation was pre-planned before the lockdown arrived, having the extra time enabled me to execute the redesign and restructure of our brand and salon with that little more attention to detail,” salon owner Daniel Di Iorio said of the lockdown renovation, explaining the extra effort he’s put into the salon as a whole. “I’ve been busy developing business model changes to suit our ever changing industry landscape. Beyond this, a new website is being built and there’s possibly a re-brand in the near future too.”

The new approach is detailed in a series-long video campaign, which point to these important new salon aspects, such as a Comfort Menu with specific, luxury details for clients, a Consultation Bar that puts the emphasis on this service and the Shampoo Lounge with a privacy screen and new treatment menu with additions such as a hot towel service for ultimate relaxation.

The videos also showcase the salon’s one-to-one service guarantee that tells clients they’ll have an exclusive hairdresser dedicated solely to catering to them and understanding their hair needs and speaks about their commitment to sustainability, in a new partnership with Sustainable Salons, and through their product partnerships with ELEVEN Australia and L’Oréal Professionnel. The videos also highlight a new recruitment initiative for the next phase of the salon and a tiered pricing structure that matches the experience of the client with their ideal price point.

The refresh also pushes forward new ideals and focuses for the salon.

 “The salon for years has been recognised within our community as one that has been strong in cutting, particularly men’s hair due to my background, however my motives with the new salon design are to welcome more of a feminine feel in a bid to help add some shine on our ability to achieve beautiful colour work,” Daniel said.

The renovation and new salon era for Diior10 promises to be a true game-changer in aesthetic and ideals, as well as for clients and employees alike.

“The colours, the layout and the ambience of our salon are welcoming and luxurious. I believe the design is not only chic, but one that has the ability to remove our guests from the suburb they’re visiting and allow them to submerge themselves into a salon experience that relates to one they’d expect closer to our city CBD,” Daniel shared.

“I have always been a proud salon owner and extremely passionate about the development of my team to not only be great hairdressers, but great people too. This salon has given my team a new spring in their step and an opportunity to ask themselves, who is it they want to be when working at Diior10 Salon,” Daniel added.

Join us in welcoming the all-new Diior10.

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