Australia’s own Sam James has represented our national industry on the global stage, as recognised by acclaimed international hair awards group AIPP (Association Internationale Presse Professionnelle Coiffure) as top three in the category of Avant Garde for 2022. Sam was named as a runner-up to global industry legend Angelo Seminara, speaking to the level of prestige and competition in this award.
Sam was nominated in the awards alongside other talented Australian hair artists; Amy Gaudie of Brisbane’s Urban Chic Salon and Dee Parker-Atwood of Wieselmann Salon also in the Best Avant Garde category, as well as Paula Hibbard in the Best Commercial Collection category and Stevie English of Stevie English Hair in the Best Color category.
The AIPPs are a global platform that recognise hairdressing work through the spheres of photography, presentation and editorial acumen. In the 2021-2022 awards season, the platform saw a record 532 entries from 32 countries. The judging panel consisted of 71 magazine editors from 35 countries representing trade hairdressing media.
Sam operates SJ Establishment in Adelaide, and is renowned as an educator, editorial artist, salon director and multi-award-winning industry pioneer. The salon prides itself on being a calming space and offering skilled, professional services, accumulating awards in its three years so far and becoming an Adelaide beauty staple. Sam builds on this strong salon foundation with her own celebrity hair work for big names such as Bambi Northwood Blyth, Samara Weaving, and Ruby Rose, and as a creative artist. Sam has won hairdressing, salon and business awards and has had her work published in publications both locally and globally. This placement is another esteemed feather in her cap.
Congratulations to Sam and all our Australian finalists.
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