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Schwarzkopf Professional at Audi Fashion Festival Singapore

Schwarzkopf Professional once again blurred the line between hair care and fashion, presenting their new Essential Looks collection at the Audi Fashion Festival in Singapore. The Australian debut will come at this year’s Hair Expo.


The Audi Fashion Festival showcased Schwarzkopf among it’s premium fashion designers

The show was led by Hair Director Scott Sloan and assisted by Jordan Hone. Adapting the role of fashion designer, Sloan even walked the runway to show off the collection. The team was rounded out by the Singapore and Malaysian Schwarzkopf Professional teams, and styled on Malaysian models.

“It was amazing to hold a hair show in the middle of Fashion Festival because Essential Looks is all about fashion,” said Sloan. “It was an amazing partnership, and it felt like we were the designers!”

The show oversold its 600 person capacity to 700 audience members and 100 lucky hairdressers attended a Look and Learn seminar the next day. There Sloan and Hone demonstrated the techniques behind the looks of the runway.


Scott Sloan walked the runway to show off his work

The success of the show dictates just how exciting the world of hair care has become, with a sold-out show among the fashion heavyweights acting as the best praise for the industry.

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