The range that redefined how we think about blonde is back. Schwarzkopf Professional’s BLONDME range is relaunching this month, again showcasing just how many hues, tones and colours blonde can entail.
The BLONDME range will suit every blonde
With products that will have the term ‘Fifty Shades of Blonde’ on everyone’s lips, the line delivers a necessary product for blondes of all different kinds and colours. The relaunch brings new hero products, each specifically design to cater for blondes of all types.
Each shampoo is designed to boost a particular type of blonde, for example, the Color Enhancing Shampoo comes in both Cool-Ice and Rich Caramel. The Color Correcting Spray Conditioner utilises the same specific tailoring to each customer. At the same time the Shine Enhancing Spray Conditioners and Keratin Restore Shampoos and Conditioners will all also focus on a general shine and added luminosity to the health of the hair.
“Blonde is simply iconic,” said Dee Parker, Australian BLONDME Ambassador. “For me, blondes are like diamonds as they have so many facets. Blonde is an attitude and I just love everything about blondes. Blondes have a certain charisma that people aspire to and I think everyone secretly wants to be blonde.”
The line has products tailored to different blonde tones
The range will add four products created in collaboration with BLONDME Global Ambassador Kim Vo. Having styled the world’s most iconic blondes, including Gwyneth Paltrow, Kate Hudson and Pamela Anderson, Vo has created four products unique to each blonde consumer. The Prime Blonde creates a natural hue perfect for first time blondes. The Blonde Make-Over targets roots, mid-lengths and ends separately for an even look. The Blondré merges highlights with ombré for a sunkissed style that lightens a brown base. Lastly, the Pastel Blonde will create a tone eye-catching in its subtlety.
“I always ask my clients ‘do you want to whisper talk or shout?’ This ultra-blonde look with pastel highlights can do it all,” said Vo of the Pastel Blonde. It seems the client can make any statement with the full range at their disposal.
For more information visit http://www.schwarzkopf-professional.com.au/skp/au/en/home/products/brands/blondme.html
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