The trend for personalisation continues to dominate the hair market and Schwarzkopf Professional’s latest launch embodies this growing trend by providing unique haircare solutions for every conceivable need. Media and influencers were invited to Blown Lux in Barangaroo to experience firsthand the new BC Fibre Clinix range, with a wash and a blow dry using the new products, personally picked for each individual hair type.
Before guests were led to the basin to have their tresses tended to, Schwarzkopf Professional marketing manager Nathan Gorman, education manager Patrick Fitzpatrick and Melbourne educator Dario Mastronardi gave a presentation that explained the science behind the new products.
They said the range was inspired by the latest skin care technologies and ingredients, formulated using the most advanced technologies and skincare derived ingredients such as keratin, collagen and hyaluronic acid, all known to be a vital part of healthy hair.
Made using a patented Triple Bonding Technology, which builds new bonds by creating a 3-dimensional network inside the hair fibre, they explained the technology increased elasticity and resilience, leading to hair that was up to 10 times stronger.
The innovative hair treatment transforms the hair fibre back to virgin hair properties through a three-step process of cleanse, treat and boost. Following the presentation guests watched their own unique formula made in front of them that was specifically tailored to address their unique hair care needs, which was used to wash and treat their hair using the cleanse, treat and boost formula.
Attendees then sipped champagne and nibbled on grazing platters while staff gave them a blow dry in the style of their choice.
Everyone was given a personalised selection of the new products to take home, and the range offers a Schwarzkopf Professional BC Fibre Clinix Trinix Shampoo, Treatment Fine Hair and Treatment Coarse Hair, Peptide Repair Bootser, PH 4.5 Color Booster, Clinix Moisture Booster and Collagen Volume Booster.
Allow these products to further personalise your salon – stat.
For more information visit www.schwarzkopf-professional.com.au
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