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Schwarzkopf Professional Style VAMFF 2016

For a week in March a team of dedicated Schwarzkopf Professional stylists, hair directors and guest artists styled the runway looks for the Virgin Australia Melbourne Fashion Festival (VAMFF).


Notable names backstage included Brad Ngata of Brad Ngata Hair Direction, Kate Rawnsley of Mow Hairdressing, Laura Hudson of Laura Hudson Hair Design, Dee Parker of Wieselmann salons and Paula Kelly of Sublime Hairdressing. The hair director for the overall festival was Kenneth Stoddart.


This was Schwarzkopf Professional’s second consecutive year backstage at VAMFF, and the festival’s monumental 20th occasion. Runway events, cultural programs and inspirational forums certainly made the event a week to remember.


Commercial hair looks, such as chic low ponytails and loose waves, were often adorned with feathers, jewels and headpieces for a more editorial aesthetic. The vast range of fashion designers on show included Akira, By Johnny, Camilla, Keepsake, White Suede, Wild.Horses and more, with Schwarzkopf Professional tasked with creating hair looks that suited each vastly different brand’s individual identity.


They achieved all that and more, effortlessly creating looks on the runway that your clients will be aching to emulate.

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