Fortifying a four-decade long journey of iconic hair designs, superlative service and inspiration, Zucci Hairdressing teamed up with Aveda for a sophisticated style revisit that respects heroes of our time, as published in Issue 4, 2024, of INSTYLE. From base to bold and individuality from the past to now, the session covered four decades of inspiration both commercially and creatively, creating the session titled Decades of Decadence.
With hair by Shakira Petrucci and Rocco Petrucci for Zucci and Aveda photography by Milos Mlynarik, styling by Liv Sharp for Style by Sharpy, make up by Julie Cooper and creative direction by Cameron Pine, the team created an inspirational session. Shakira and Rocco Petrucci drew upon their four decades of influence in hairdressing, with 40 years of Zucci to build an editorial that defines their decades of relevance.
Rocco founded Zucci in 1984 and has built the brand into what it is today and, since 2009, Shakira has opened a new pathway for creatives. We spoke to them about products, inspiration and beyond.
WHERE DID YOU PULL SOME REFERENCES FROM TO INSPIRE YOU ON SHOOT DAY?
Shakira: Archive looks inspired the feel and theme of this shoot, which includes the work we have both created over the past 40 years. We looked through our archive of print and digital images, old mood board and muses we both have been drawn to. We picked out our favourite images we had created, and we chose to give them a new life for 2024. Rocco has every issue of Italian Vogue from the mid-90s to the mid-2000s, and the original supermodels heavily inspired him. He loves photography, movement, structure and texture. My creativity is more structured and planned.
WHAT WERE YOUR GO-TO PRODUCTS FOR THE SHOOT?
Shakira: For volume, lift, and shine, we used Aveda Phomollient and Volumizing Tonic. For shine and texture with a mailable finish, we used Pure Brilliant Retexturing Gel and Anti-Humectant. For hold and texture, we used the Air Control and Control Force. Our go-to heat protectors are the cult Nutriplenish LeaveIn Conditioner and the Botanical Repair Leave-In Treatment.
HOW LONG HAVE YOU WORKED TOGETHER AS A FATHER AND DAUGHTER TEAM IN HAIR?
Rocco: It feels like forever but, technically, it’s 17 years. Shakira began as a receptionist before starting her apprenticeship 15 years ago. I never pushed or expected her to work in the business; it had to suit her and what she wanted to do. Zucci would not be what it is today if Shakira did not come on board so I am grateful to have her by my side, or more like leading the way!
Shakira: I have always been around the salon, after school and weekends and at all the competitions, shows, photoshoots and trips to Hair Expo from the age of 16. I loved the energy and was a pretty social kid, so I liked meeting all the different types of people this world had to offer. I never wanted to do the hair, just be around it. Fate had other plans, and I could not stop once I started.
WHAT DOES CREATING INSPIRATIONAL HAIR IN-SALON MEAN TO YOU?
Rocco: At Zucci, we are inspired by our guests. We look at their hair and lives and work with their wants and wishes to create a custom look just for them. We want the hair we create to elevate how our guests feel about themselves. We aim to customise the hairstyle completely for the guest and the canvas we are presented with.
HOW DOES EDITORIAL INSPIRE YOU DIFFERENTLY TO SALON WORK?
Rocco: Everyone wants to look beautiful. Editorial styling is more about what pleases me and my aesthetics. It is where I can share my vision and creativity without bounds.
WHAT DO YOU LOVE THE MOST ABOUT THE PARTNERSHIP WITH AVEDA?
Rocco: We have been partnering with Aveda for 29 years. Ultimately, we mainly partner with them because no other product range on the market is high-tech, high-performance, diverse, environmentally friendly, and smells as good as Aveda. Aveda is the leader in green technology in hair and beauty products. Their inhouse biochemist department creates technologies from plants that don’t exist in the beauty world, which they put into their products. Their products do what they say they will do and have a low impact on the user.
HOW WOULD YOU DESCRIBE THE OVERALL VIBE OF THE SHOOT?
Shakira: This collection is a homage to looks we have created in the past. We have drawn on textures, shapes and techniques from the ’80s, ’90s, 2000s and today to bring these images to life. We loved the idea of having richness and warmth in the background and wanted clothing and makeup with similar tones. For the hair, we wanted to showcase all the lengths. As a stylist, Rocco is drawn to shorter textured and structured shapes, and I, as a colourist, enhanced these shapes with coloured accents. The words we chose as inspiration for the shoot were ‘free, classic, wearable, sophisticated and healthy’. The collection reflects how we work, truly complementary.
For more information visit www.aveda.com.au and www.zucci.com.au
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