This year’s annual Beauty Congress, hosted by Shiseido Professional, saw 1100 attendees congregate to celebrate the brand. Salon owners from Japan, China, Taiwan, Hong Kong, Indonesia, South Korea, Malaysia, Singapore and Thailand met at The Prince Park Tower Tokyo on March 9th in order to strengthen ties between salons in the region and build a cooperative network of salons that will propel the Asian hair industry forward.
The Congress ranged from seminars to shows and award announcements. Programs offerings included seminars on branding and personnel development for salon management. Seminar Speakers included Katsuki Suzaki, Representative Director of GARDEN Co., Ltd. and Hiroshi Sakurai, President and Representative Director of ASAHI SHUZO Co., Ltd.
A hair show with Asian-inspired creative styles was also showcased to a packed crowd. Avant Garde looks comprised of bold colours, unique shapes and ambitious textures were presented by the Malaysia Beauty Creative Team, the Kamikuri Project and Shiseido Beauty Creation Research Centre. Technical demonstrations centred on Tokyo’s latest hair trends were showcased by U-REALM, Kakimoto Arms and MINX.
Trendy contemporary styles were mixed with theatrical looks that conveyed their ancient Asian influences. Dramatic head pieces, floral embellishments, vibrant hues and big, complex up styles made this show a creative force, with innovative, complex skills shown first-hand in front of the enthralled audience.
A congress highlight came in the form of Awards Ceremony for Grand Prix winners of the Beauty Innovator Award. Entrants from across the regions were awarded by their location for their editorial works, which were variously inspired by animalistic, historical and a vast array of other creative elements.
With this level of talent so close to our shores there’s no shortage of inspiration from the Shiseido Beauty tribe. These editorial looks and live performance techniques proved just how much the burgeoning Asian industry has to offer.
For more information about Shiseido Professional products in Australia visit EKI Pty Ltd at www.eki.com.au
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