Showpony Hair Extensions is a growing force in the Australian hair industry. With a buzzing stand and a host of sponsorship initiatives, the brand took advantage of Sydney’s Hair Expo weekend.
Caterina DiBiase demonstrated colourful extensions at the stand
A sponsor of both the Top Salon Summit and the Australian F.A.M.E. Team on the main stage, Showpony showed its commitment to the hair care industry. The stand featured Australian Hairdresser of the Year nominee and industry legend Caterina Di Biase in demonstrations of the different extensions and their multitude of styling options. High-up on the agenda were the new Clip-in Fringe and 1 metre weft.
“It was an extremely successful Hair Expo weekend for Showpony this year,” said Showpony Creator and Director Stephanie Mason. “There were so many key events that Showpony were involved in, with my 2014 highlight being Top Salon Summit where Showpony was able to showcase hair extensions and our mission to the elite of the industry. Hair extensions and associated products have been on the market for a long time, yet it’s Showpony’s mission to shine the spotlight on hair extensions, and educate salons on all the different uses for hair extensions!”
The brand sponsored the F.A.M.E. Team on the Main Stage
The brand also had the exclusive honour of providing the extensions for such high-profile shows as the Generation Next Gala and Brad Ngata’s show for L’Oreal Professionnel.
“Hair extensions are not just about volume and length anymore,” said Mason. “They have become a fabulous fashion accessory which allows their hairdresser to fill in gaps, create highlights, create a fringe, create a non-committal colour change, fix a bad haircut or inject an up-style with volume!”
To see the brand’s dynamic Hair Expo presence yourself, watch the highlights video below.
For more information visit www.showponyaus.com.au or call (07) 5564 6362
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