Australia’s Showpony brand of hair extensions continues to expand globally, with the product available in international salons and now Showpony Founder Stephanie Mason and Master Extensionist Jake Williams delivering hair extension training and support to distributors and salons across UK, Ireland, Scotland, Sweden, Norway, Italy, Denmark, Croatia, Poland and Belgium, with more countries to launch in 2022.

The education tour was sparked by the recent launch of Showpony Italia, beginning what will be a big few months for the brand internationally. The pair was granted an exemption to leave the country to deliver the training, and comply with extensive COVID protocols, such as frequent testing, to facilitate the constant travel schedule, which has seen them visit eight countries in eight weeks.

“It’s been months of planning and preparation, but we’re so excited to be out in the marketplace once again sharing the outstanding quality of Showpony hair extensions with the world,” said Stephanie.

Jake will bring his expertise as a hairdresser and educator to teach topics of application, cutting and styling techniques to stylists at launch events and brand collaborations. 

“With a premium range of products to suit a variety of hair types, we encourage salons to think beyond just adding length, but to use extensions to add volume, fill in gaps and to add non-committal colour in as little as 15 minutes,” Jake said. “Through our travels so far, we’ve seen a keen interest in creating natural, beautiful looks for their clients using the power of partials to create non-committal highlights and colour.”

“It’s clear to see that hair extensions are going through a massive growth phase, and we work closely with our salon partners to make hair extensions a success for their businesses too.”

Showpony’s in-salon service is anchored by a six-step quality assurance program that ensures premium and innovative results. It is also the first sustainably packaged hair extensions brand globally and features 100 per cent recycled plastic within its hair care range.

“We are proud to be the first hair extensions brand to use a universal colour coding system to streamline client colour matching services,” Stephanie said. “This has been a huge push while visiting different parts of the world, as it makes choosing the right products for any client a breeze no matter what country you’re in.”

“I am extremely conscious of climate change and how as a business we can be doing more to reduce our effect on the environment. My team and I have spent countless hours brainstorming how we can reduce our footprint both in the office and in our product offering.”

With a bold and thoughtful approach to product development, education and international expansion, Showpony continues to take over the salon world, one country at a time.

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