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Showpony Professional Launch Rebrand

After twelve years in business, Showpony Professional celebrated its brand relaunch at the dreamy Edwards and Co. Kippax Street. Media and influencers grazed on mini cupcakes while hearing about the incredible journey the brand has been on.

For founder and CEO Stephanie Mason, the business of hair runs in her blood. Working as a model during her early career, Stephanie realised a gap in the market for quality hair extensions and decided to launch her own range at the tender age of 23. Over a decade later, Showpony Professional can now boast that it’s Australia’s premier hair-extensions, and the first extensions brand to use environmentally friendly packaging.

“It’s such a privilege being able to create volume and length, but also non-committal colour, highlights and healthy hair colour, as not everyone can have their dream hair,” Stephanie said.

Hairdresser Natalie Anne was also at the launch to talk through the various uses of hair extensions which extends beyond just length and volume. She demonstrated on influencer and client Natalie Tas how she used extensions to change up her look and preserve the condition of the hair.

“She’s forever taking photos, so we want to spice up her look all the time. When you’re trying to spice up that look with just colour, it can be a little bit compromising on the hair” Natalie said.

“We took her to the level that we believe we could and as soon as we couldn’t push it anymore, we stopped and then we added extensions. Not only for colour placement but, for length and volume.”

Showpony Professional extensions use a mix of Indian and European hair for a natural and robust feeling. For the most natural-looking application, Natalie Anne recommends using skin weft, especially around the crown and front hairline.

Stephanie Mason

On top of its outstanding products, Showpony Professional also offers exceptional customer service and education, with online resources demonstrating the safe application of extensions and expert colour matching advice.

“They have always been incredible. As a salon and business owner, I need to make sure those needs are met and that my enquiries are being answered,” Natalie said.

“Most people don’t think they’re an extension candidate, but I do.”

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