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Shu Uemura Art of Hair Official Hair Partner to Akira

Japanese luxury haircare brand, Shu Uemura Art of Hair, is proud to announce that the brand is now the Official Hair Partner to Akira Isogawa’s fashion label, Akira.

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Japanese fashion designer Akira Isogawa

To coincide with the professional haircare brand’s first anniversary in Australia since its launch in March 2013, Shu Uemura will now be the sole styling and haircare provider for Akira on various beauty and fashion activations in 2014.

Brought together by their intrinsic link with their Japanese heritage and respect for incorporating traditional techniques into practice, the collaboration between the fashion and beauty brands comes as no surprise. The brands successfully collaborated for the Australian launch of Shu Uemura Art of Hair at Sydney’s Sherman Gallery last year and The Royal Botanic Runway show in Melbourne in January this year.

“This is a natural, harmonious collaboration for us and a relationship which we are tremendously proud and excited to be associated with,” said General Manager Shu Uemura Art of Hair Australia, Ludovic Dellazzeri. “Beauty and fashion have always gone hand in hand. The alignment of Shu Uemura Art of Hair with its strong Japanese legacy and commitment to offering luxurious and exclusive styling and hair care solutions echos those values of Akira Isogawa and his admired fashion label,” he said.

Celebrating his 21st anniversary in the fashion industry, Akira is thrilled to see what comes with this exciting collaboration.
“We look forward to our working collaboration with Shu Uemura Art of Hair because we share harmonious views on design and the perception of beauty. Beauty plays an important role, as it can subtly imply or infer a vision for the collection. Without needing words, a lot can be expressed by a gentle turn of hand. It can be delicate and ethereal or raw and understated,” said Akira.

For more information about Shu Uemura Art of Hair visit www.shuuemuraartofhair.com or call 1300 365 552.

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