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Shu Uemura Art of Hair Partners with Super Mario Bros. for Holiday Collection

Two cornerstones of Japanese culture (beauty and gaming respectively) have come together to fulfil your holiday needs, with Shu Uemura Art of Hair and Super Mario Bros. combining in the name of a covetable holiday collection. Expanding on Shu Uemura’s makeup partnership with the iconic gaming character, the playful and pixelated hair collection is one best found on the retail shelf and then under the tree.

The combination of two of Japan’s most beloved brand reflects modern Tokyo style in full, with luxury hair paired with creative artistry. The collection harks back to 1985 with pixelated images of Mario, Princess Peach and your other favourite characters adorning such high-end products as Essence Absolu Oil and the Master Wax jar. The former product is a nourishing, lightweight product, which uses rich camellia oil to protect the hair against dryness, frizz and UV damage, while the latter product provides lasting, lightweight hold with Japanese tree extract.

The collaboration is also offering Bento collections, with different, re-designed packs delineated as Urban Moisture, Color Lustre, Silk Bloom and Ultimate Remedy.

The products will amp up your playful spirit by referencing one of pop culture and gaming’s greatest creations, while still looking, feeling and working at the levels of luxe we expect from Shu. Add to cart.

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