The call for greater protection when it comes to colour is almost deafening, and Shu Uemura is answering that call with Color Lustre, a new ranged inspired by art history and specifically designed for colour treated hair.
Color Lustre is formulated with Refining Lipid and infused with Musk Rose Oil and Goji Berry Extract to replenish hair’s natural protective varnish, limit colour fading and imbue hair with healthy radiance and shine.
The brand looked to its heritage, drawing from the ‘Art of Varnishing’, used to protect paintings from environmental damages. Color Lustre employs these qualities to mimic the hair’s natural protective varnish, acting as a barrier on the surface of the hair.
The range is comprised of four products that prevent oxidation and colour fade, whilst enhancing shine. The Brilliant Gaze Shampoo and Conditioner purify the hair, restructure the hair’s natural protective varnish and seal the fibre of the hair. Next, the Brilliant Glaze Treatment is a nourishing soft rose gel formulated with ceramides to reinforce strength and protection.
The hero product comes in the form of the Brilliant Glaze Thermo-Milk, which is the first thermo-milk that replenishes hair’s natural protective varnish during heat styling. The product is formulated with the highest concentration of Refining Lipid to repair the hair, make it smoother and restore its natural varnish. Designed with premier shape memory to instantly facilitate blow drying, Brilliant Glaze Thermo-Milk provides a solid foundation for enduring style.
“Over time the beauty of a fantastic colour becomes compromised as damaging free radicals in the environment take effect causing colour to fade and become lacklustre,” explained Patrick Ryan of Wild Life Hair. “If you colour your hair, selecting the correct shampoo, conditioner and styling products is critical. The new Shu Uemura Color Lustre collection, with optimised anti-oxidising ingredients, ensures maximum colour protection by varnishing your hair and prolonging the life of your colour.”
Infused with Rose of Japan, with pervading scents of notes of mandarin, grapefruit, rose, violet, musk and vanilla, Color Lustre draws on Shu Uemura’s Eastern Influences to cleverly become the next must-have of the modern salon.
For more information visit www.shuuemuraartofhair.com or call 1300 760 550
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