For those under-rock dwellers, Shu Uemura Art of Hair like to do things a little differently – ultimately travelling the extra mile for the client experience, but most importantly, the professional hairdresser slash beauty enthusiast.
Be it the brand’s signature basin rituals, Japanese ethos or designer aesthetic, ‘Shu’ understands the professional, their needs and requirements, but will never sacrifice the art. The artist and their canvas are always front of mind – without creativity there is no positivity and without each of these, no productivity. A salon needs all three to work in harmony, and it’s never been easier since the landing of Shu Uemura Art of Hair.
The brand’s latest instalment for in-salon inspiration is the Limited Edition Art Series 2.0 lineup – the second capsule of art for hair this year welcoming Australian artist’s Billie Justice Thomson, Poppy Lissiman and Anya Brock to the round table where each interpreted the brand’s values, mixed in their own and manifested a custom label for three respective conditioner bottle’s.
The initiative follows the success of 2015’s 1.0 instalment that saw the likes of Australian fashion designer Emma Mulholland collaborate with the brand – stimulating recognition at the Australian Hair Fashion Awards in the category of ‘Best New Packaging and Design.’
“Building further on the past success of the Limited Edition Art Series collaboration, we are thrilled to be working yet again with three incredibly diverse Australian artists that resonate closely with Shu Uemura Art of Hair,” said Shu Uemura Art of Hair General Manager, Sandra Kelly.
“This collaboration is a powerful way for the brand to engage its established creative community in Australia, as well as inspire new consumers and hairdressers,” she said.
The hand selected 2.0 crew represent a nice mix of mediums – the shifting modes of the artist, be it painter of professional hairdresser. Billie Justice is a Melbourne-based painter, illustrator and sign writer and is the mind behind the new façade of Shu Uemura Art of Hair’s Muroto Volume Conditioner – homage to the movement and texture of hair and featuring tessellating comb-like and cubist shapes. Poppy Lissiman is all about quirky, unconventional motifs aboard show-stopping accessories and has adorned the brand’s Silk Boom Conditioner with a glittering snake and her signature evil eye iconography. Lastly, Perth-bred painter Anya Brock has lent her lauded strokes to the Color Lustre Brilliant Glaze Conditioner – a pair of flamingos against a turquoise background – sunset tones and pops of azure.
Each artist and a herd of creatives were in presence at the initiative’s official launch between the walls of Sydney’s China Heights Gallery – a raw, open space perfect for the punch of these one-of-a-kind creations. Asahi and sushi at the ready, of course.
Another flawless execution by Shu Uemura.
The Shu Uemura Art of Hair Limited Edition Art Series 2.0 will be available nationwide in Shu Uemura consultant salons from August.
For more information visit shuuemuraartofhair.com.au
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