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Shu Uemura Walks on the Wild Side

On June 15 to 17, Shu Uemura partnered with Dark Mofo’s annual winter arts festival in an immersive celebration of art and wilderness, writes Chloe Falivene.

Shu Uemura Dark Mofo 5

The mysterious, exclusive and sold-out event was hosted at the Cradle Mountain-Lake St. Clair National Park in Tasmania. Embracing the unconventional theme, Shu Uemura hosted The Ungrooming Salon at the event’s Wild at Heart Dinner. Guests had their hair “styled” into theatrical, dishevelled, and teased looks reminiscent of spirit animals such as deer, cockatoo, and rabbits. Stylists included Shu Uemura Artistic Master Mark Rippon and Sfumato Hair’s Wayne Chappell.

Shu Uemura Dark Mofo 4

The banquet and art event was all about encouraging guests to unleash their inner beast, bringing together incredible creative talent from many fields. Other highlights of the surreal two night sleepover event included tents pitched within Cradle Mountain Lodge’s interior, a popup forest bar and outdoor spa.

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“It’s meant to be immersive, it’s meant to be somewhat contemplative, people seemed to respond really well to that,” says David Patman, a member of Unconscious Collective, the group that curated the event.

The Shu Uemura Art of Hair brand has always emphasised the view that styling hair is an art form and a creative force, making them the perfect partners for Dark Mofo’s bacchanalia-inspired vision.

Shu Uemura Dark Mofo 1

Weird and wonderful, indeed.

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