Smiths Collective Brands are welcoming UK brand INNOluxe to their boutique collection of haircare products. Brian and Jane Smith seek to only distribute the best, most game-changing and cutting-edge products that will enhance salon results and quality, and now they’ve been appointed as the official Australian and New Zealand distributor of the innovative INNOluxe range, writes Zoe Brown.
INNOluxe UK HQ are overjoyed to be teaming up with Smiths Collective Brands as they see the distributor as the ideal representative to segue the brand into the Australian and New Zealand market.
“We’re so excited to be working with the team at Smiths Collective Brands and launching INNOluxe in Australia and New Zealand. Globally, hair colour services are more popular now than ever before, and hairdressers are more skilled in creative colour which allows them to meet consumer demand for more advanced colours and the desire to change them more often,” said Jez Barnett, INNOluxe Managing Director.
Bond builder is the advanced technology enabling colourists to tend to a client’s desires and achieve diverse looks without causing harm to the hair. INNOluxe creates a strong network of sulphur bonds throughout the hair, delivering a luxurious sensation and immediate shine.
INNOluxe’s unique formulation ensures in-salon treatments yield insanely vibrant, healthy results. Even better, the products can be used stand-alone, with perms, keratin and straightening processes, meaning all glossy hair desires can be achieved with the INNOluxe range.
INNOluxe’s Elixir V2 is a salon favourite allowing client’s to take the INNOluxe luxury home. The highly-concentrated leave-in treatment and prep cream is used as the final stage in-salon or at home between treatments to maintain healthy, luscious locks as well as ensure the longevity of the INNOluxe luxury. With the option to apply the treatment to both wet and dry hair, Elixir V2 works as a heat-activated repair and will build anti-break strength, enhance elasticity, gloss and shine, and protect against physical and environmental stresses.
Smiths Collective Brand is thrilled for INNOluxe to be the first brand to represent the company’s recent rebrand from Luxury Beauty Concepts.
“We strongly believe INNOluxe will deliver the next generation of an in-salon treatment offering protection and reparation to the hair during colour services. We cannot wait to connect with our local hairdressing industry and share this extraordinary service with them,” said Brian and Jane Smith.
INNOluxe has already won global fans, and now its our turn to discover its potential Down Under.
“INNOluxe takes its further than I thought was possible,” shared INNOluxe Ambassador Sophia Hilton from Not Another Salon in London. “INNOluxe works inside and out, it rebuilds the hair like never before, but equally important, the client’s going to feel it and ask for it again and again and again.”
With its innovative and cutting-edge vision, INNOluxe will prove itself to be a force to be reckoned with when it hits the Australian and New Zealand markets. Shaking up their respective haircare industries, it will seek to establish itself as the next big thing in the salon market. Stay tuned.
For more information visit www.smithscollectivebrands.com.au
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