Welcome an all-new version of Smiths Collective Brands’ Color Defence range, a personalised in-salon and retail colour maintenance routine that’s only elevated its sustainable ethos in this refresh.
The at-home range promises to aid salon professionals in helping their clients protect their colour looks between visits, for added freshness, vibrancy and shine, while also enabling colourists to personalise colour quickly and easily.
The 2025 iteration of the range adds to the products’ 100 per cent vegan formulations with new-look, functional, recyclable packaging.
The products were produced under green sustainable manufacturing guidelines in Belgium and include new soft touch packaging and a bottle design that offers a modern look, commercial appeal and salon efficiency. The packaging for the Balancing Volume Shampoo and Balancing Smoothing Shampoo allows for easy dispensing, in a consumer-friendly bottle shape that can be inverted so that all product is used and there is no waste.
“The shampoo bottles also feature a large aperture neck, allowing them to be easily refilled at any participating Color Defence stockist salon,” shared Brian Smith, CEO & Co-founder of Smiths Collective Brands. “This is truly a cost-effective option for consumers, and a brilliant way of contributing to the health of our planet as a sustainable service option.”
“The Balancing Conditioner and Hydrating Mask have also had a revamp; we have replaced the square bottles and pump with a soft touch tube which again makes for easy dispensing. This bottle design also carries through to the Personalised Color Maintenance Mixing Program, with the large aperture neck ensuring filling and refilling is easier for your salon team, and it is easier for the consumer to dispense, compared to the previous oval bottle presentation.”
Each step in the three-step Color Defence Color Maintenance program – Cleanse, Prescription Shampoo and Prescription Re-hydrator – can also be re-filled. The savvy line-up allows colourists to enhance or adjust tonal outcomes in speedy services at the basin, for a cost-effective, simple and accurate salon option to re-establish underlying tone to support reverse colouring.
“Quite simply, it’s a long-awaited, refreshing and consumer-friendly representation for Color Defence. Everything from the tactile feel of the bottles, the ease of application, no product wastage– we really believe this is appealing to everyone,” shared Jane Smith of Smiths Collective Brands.
The Color Defence classic range includes a shade range of nine tones in both Shampoos and Rehydrators across Blonde, Red and Brunette, which can be intermixed for greater variety, alongside the four-product retail line.
To showcase this new technology and celebrate the official launch, Smiths Collective Brands and Color Defence Australian Brand Ambassador and Director of Education, Paulene Langford, hosted three intimate events in Sydney and Melbourne at the end of April. Jane presented the features and benefits of the relaunch, while Paulene educated on her experience with the range as a renowned salon owner and colourist with TONI&GUY. She explained how the colour service saves her time and money while boosting salon revenue, profits and client loyalty.
“It was our pleasure to host with Paulene in Sydney and Melbourne as she shared her wealth of knowledge with our attendees, and it was a great chance to bring together salons who have supported the brand for a long time and introduce the opportunities Color Defence offers, creatively,” Jane shared. “There were lots of questions directed to Paulene surrounding how Color Defence has delivered cost and time savings to her colour services such as during re-colouration and colour adjustments and maintenance of colour services between salon visits for their clients.”
“For me, Color Defence hits the mark every time and it offers colour insurance to our salon guests, giving them the confidence to invest in colour maintenance as they know it’s a personalised system and it works – keeping their colour salon fresh until their next appointment,” Pauline added. “The other highly engaging aspect of Color Defence and the maintenance system, is that it cannot be bought online – something that really sets it apart within its personalisation to each and every individual, and which has contributed to our heightened our client retention immeasurably.”
Paulene further educated on how to market the service and the personalised nature of the enhanced colour experience.
“My advice is to think outside the box and start promoting Color Defence to every single colour client who sits in your chair; it’s unique in its simplicity and really is such a brilliant way to ‘insure’ our colour work with our clients,” Paulene shared.
For more information visit www.smithscollectivebrands.com.au
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