From the sprawling Main Stage to intimate education classes where questions and feedback were more than encouraged, the education program at Salon Melbourne was diverse, to say the least. With hair, beauty, nails, brows, business and more taught in 20 Main Stage shows and 18 education classes, insider salon tips, creative techniques and artistic trends were offered by some of the most high-profile educators in the industry.
We take a look at the highlights in the extensive education agenda.
Multi-Australian Hairdresser of the Year Award Winner Caterina DiBiase was a giant presence at Salon Melbourne, with her Heading Out Hair Academy stand and by taking to the Main Stage to create looks from her Nouveau Chic collection.
Meanwhile, long hair expert Lorna Evans had not one, not two, but four education classes. The renowned educator took to the Main Stage to present looks from her brand new Red Carpet and Oracle collections, conducted an extensive Long Hair Looks Unlocked seminar, showcasing the full range of looks from the regal Oracle collection, took part in a bridal symposium across hair and beauty and put on her business cap for The Little Black Book of Salon Survival, Success and Turnover class.
Teaching alongside skincare expert Gay Wardle and makeup creative force Simone Lee for the Supercharge Your Bridal Offering From ‘Yes’ to ‘I Do’ class, Lorna went through the four keys to long hair – preparation, sectioning, positioning and finish. Gay outlined a 12 month pre-wedding skincare plan and Simone covered bridal makeup tips such as skin prep and airbrushing. The main take out was the significance of collaboration between the three fields when offering your clients bridal treatments.
On the Launch Pad Stage, AHC Youthworx, Leslie Henshaw and Zenmaster Scissors represented the hairdressing industry, and the young talent it possesses, very well.
Vintage hairdresser Lizzie Liros, the team from Excellent Edges and a host of dynamic international guest artists rounded out this year’s hair education as one of the best.
Celebrity makeup artists set up shop this expo, with stands and seminars dedicated to sharing their knowledge. Donna Mee, Rae Morris, Rachel Montgomery, Becca Gilmartin, Simone Lee, and X Factor Makeup Director Martin Bray, as well eyebrow expert Jazz Pampling, covered everything from mixing colours to skin secrets, contouring, eyebrow extensions and general salon tips. With airbrushing a common feature, and eye, lip and cheek trends taught in various classes, not one beauty secret was left untouched.
Ambassadors for Youngblood Mineral Cosmetics, Klara Cosmetics and Sunescape showed off the latest makeup and tanning trends, while on the Launch Pad stage young talent presented everything from tanning for the face and special effects makeup.
Some of the biggest figures in business education conducted classes on every facet of growing the salon business. From Julie Piantadosi, to Renee Mayne, Lorna Evans, Gay Wardle and many others, no topic was off limits.
Classes such as increasing bottom line profits, the power of upselling, growing the business over various forms of social media, filling gaps in the appointment diary, improving the salon website and other necessary business tools proved valuable assets for attendees to take on board.
From business to beauty to hair and creativity, this Salon Melbourne/Hair Melbourne was an emporium of ideas – with creativity and business explored fully across both expo days. Start preparing for 2016!