Dedicated to perfecting the arch, colour and consistency of eyebrows, the Brow Whisperer and director and founder of The Brow Bar, Chernae Silk, is continually raising the bar in brow services.
Chernae Silk, The Brow Whisperer and director and founder of The Brow Bar
Since opening its doors in Brisbane ten years ago, the success of The Brow Bar was immediate and overwhelming with their trademarked “Brow Lift-Shaping”, eyelash extensions and professional makeup application in high demand.
Dubbed by beauty and fashion media as ‘The Brow Whisperer’, Chernae Silk is not short of experience having trained with beauty professionals worldwide, including in London and Paris. Having studied face reading and face-lift massage in Europe, Chernae has been able to give her business a point of difference, treating her clients to an analysis of their face structure and balance, resulting in an insight into their personality quirks and tailoring the best brow shape for their face.
“Brows can uncover a person’s personality and nature,” said Chernae. “Eyebrows create or suppress expression and a person’s point of view. The hair growth itself plays a very important part in what the eyebrows whisper to us about someone’s personality and the nature of a person.”
Expanding on her original concept, Chernae launched The Lash Bar Lounge in February 2007 – a first of its kind in Australia – which exclusively offers lash extensions that last 4-6 weeks, as well as specialist lash treatments such as eyelash perming and long weekend party lashes.
The Brow Bar Petite Express opened its doors this year as The Brow Bar Express location, launching a new service along with it – the Petite Express Brow. This service was designed to achieve clean, fresh and fashionable brows using exclusive time-savvy techniques. Designed by Chernae’s trademarked The Secret Brow Society especially for their loyal clients, Petite Express Brow compliments their famous Brow Lift-Shaping service.
Chernae has also expanded her brand to develop an exclusive range of The Brow Bar makeup products. From primer to powder, and brow definer to lipgloss, Chernae offers premium makeup application for her clients, specializing in makeup for industry and private photo shoots.
Now with six locations over three cities including Brisbane, Sydney and Melbourne, The Brow Bar is looking to open another twenty salons across Australia.
At The Brow Bar, eyebrow shaping is an experience for their clients, not just a service. It’s indulgent and personalized, while teaching the client something new about their own personality. The Brow Bar is truly re-defining the art of brow whispering.
For more information about The Brow Bar visit www.browbar.com.