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The Frank Apostolopoulos Shoe Obsession

“Obsessed” is how Frank describes his desire for shoes. Some he’s never worn, a few have never left their box and they all reside in the garage – away from his better half. Happy wife, happy life.

S41807 S41828 S41834 S83390 S41820 S83391 S41822 S83396 S41813 S83400 S41827 S41824 S83397 S41817 S83399 S41821 S41818 S41812 S41816 S83395 S83392 S41831 S41808 S41832 S41810 S41838 S41806 B32712 B32713 S41829 S41825 S41805 S83398 S41840 S41826 S41819 S41811 S41815 S41809 S83394 S41839 S41830 S41833 S41837 S83389 S41814 S41823 S41835 S41836 S83393

Beyond hair, it’s shoes that get Frank going. Like early Patti Smith in a record store, place Frank in the middle of Fight Club, Broadway NYC, and his fire is lit.

“Right now, it’s all about adidas’ Supercolor range. I just love everything about that collaboration,” says Frank.

How fitting. There’s the fact Frank’s number one music maestro Pharrell Williams is the pin-up boy, but it’s also the objective of the collaboration that resonates deeply – a street-made slogan all about the freedom of expression. According to adidas, ‘you cannot impose a style on a superstar – nor a trend, or a colour.’

Pharell head shot

“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before,” says Pharrell of the release.

“I just love the collaboration of star musician and cult sports label. I can’t wear the multi-coloured versions, they look shit on me, but I’m enjoying buying the black and white variations and despite my inability to pull them off, have bought some of the coloured options, just because.”

For Frank, the sneaker is an accessory that male or female, can be worn from an education platform, to the salon, Sunday BBQ and industry gala, and further to that a subject of nostalgia.

“I also love the more retro Nike styles that have been remastered, the styles similar to those I wore as a kid. How often do you get to wear stuff as an adult that you kicked around in as a kid, there’s nothing else that enables you to do that.”

It’s also Frank’s deep-seated connection or respect rather for skate culture. He certainly doesn’t walk around with a ride or die attitude, kick flipping from one client to the next, but you don’t have to have ‘Roll Forever’ tattooed on your forearm to appreciate the Seventies bred style of the four wheeled deck.

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