Creating an enviable video platform that is an asset to any stylist, Joico’s online video channel is comprised of everything from how-to’s, to Hollywood insider tips with celebrity stylists and even reality style webisodes. We warn that you may end up spending hours of your evening trawling through this video content if you venture in.
With dozens of clips up for grabs, Joico has separated it’s videos into six varied categories. First the webisodes, with a series entitled Drab to Fab, which sees Hair and Fashion makeovers by Joico Creative Director Damien Carney, with fashion styling from big name stars including Revenge actress Ashley Madekwe and television personality Whitney Port. The looks include bridal hair, curls and blow outs, as well as shifting styles such as college to career, specific looks such as date night hair, Hollywood glam or a New York City and aesthetic and even fun challenges.
Celebrity and red carpet hair and beauty tips are also on offer, hosted by celebrity colourist George Papanikolas. Red carpet styling (including videos straight from the actual event) and other exclusive footage proves to be compelling viewing. With George’s résumé, including editorial cover shoots, industry awards and experience styling the tresses of Miranda Kerr, Katy Perry, all three of the Kardashian sisters and so many other celebrities, he’s definitely in the know.
The Joico how-to’s include holiday party hair and makeup, beach waves and a number of different interesting braids. With styles ranging from fun to more complex, there’s something for everyone.
A series under the title Joico Cares then dictates the brand’s commitment to the environment, with videos expounding their mission, initiatives and accomplishments. It’s necessary for all environmentally-minded stylists and salons that may be looking for ideas on how to help better the planet.
Rounding out the video content, the Joico Notables section shares videos on choice product selections whilst a general section offers exclusive footage from trends to campaigns or fashion week sneak peeks.
We have a funny feeling we just found your newest bookmark.
To see all the videos visit www.joico.com/joico-videos
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