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The Wrap: Alternative Hair Show 2016

The 34th edition of the Alternative Hair Show lit up the stage of London’s iconic Royal Albert Hall on the 19th of October. The theme this year was ‘Odyssey’, inspiring the 20 artistic hair teams that participated in the show to go above and beyond in the pursuit of creativity and artistry, writes Tam Allenby.

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Robert Cromeans at Alternative Hair Show

A 5000-strong audience was entertained by a wild combination of hair, makeup, fashion styling and choreography. Making the night even more of a success, 190,000 pounds was raised for charity partners Fighting Leukemia.

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Sanrizz at Alternative Hair Show

The 2016 teams were presented to the audience by Alternative Hair Founder, Tony Rizzo and Worldwide President, Anthony Mascolo. Many of the industry’s top creative names were represented, including Sassoon, Altamoda, Anteo Geminiani, Felicitas, Robert Masciave, Laszlo Hajas, Mikel Luzea, Anne Veck, Sanrizz, Klaus Peter Ochs, Bundy Bundy, Koshuke Visual Network, Gogen, Robert Cromeans, Fehringers, Mahogany, Saco, Dmitry Vinikurov and the TIGI Creative Team.

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Dmitry Vinikurov at Alternative Hair Show

The aim of the annual event — in addition to raising money for a great cause — is to showcase bold and artistic hairdressers from around the world and entice them to reach new creative heights, without limitations. The shows ran the gamut of Avant-Garde hair – using tribal inspirations, masks, props, drastic headpieces, science-fiction characters (a real-life Yoda could be seen on stage during the Fehringer show), body paint, choreography and even a glow in the dark aesthetic to stretch hair fashion to its absolute limits.

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Anteo Geminiani at Alternative Hair Show

You can view each show’s unique aesthetic at the Alternative Hair Show Facebook page, witnessing just how far each show went in the name of art, innovation and purely breaking the mould.

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Klaus Peter Ochs at Alternative Hair Show

Reminding the audience of the underlying altruistic aims of Alternative Hair, a short film to illustrate how the money raised for Fighting Leukemia is actually used was also screened. Afterwards, audience members were invited to donate into charity buckets or via text, resulting in the massive final figure.

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Mahogany at Alternative Hair Show

One growing part of the event each year is the Alternative Hair International Visionary Award. With more global applicants in 2016 than ever, 35 finalists presented their work in three categories: Cut and Colour, Mens and Avante-Garde. Despite the difficulty judges faced in selecting a winner due to the quality of work showcased, Pino Troncone, Lin Yi Siou and Amanda Whittome emerged as the winners in each category.

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Saco at Alternative Hair Show

The Alternative Hair Show also hosts the International AIPP Awards. In another high watermark for the event, 679 collections from 32 countries were entered.

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TIGI at Alternative Hair Show

The International Legend Award was presented to Klaus Peter Ochs, the Commercial Award was won by Raffel Pages, the Avant-Garde Award by Angelo Seminara, the Photo Award by Anne Veck, the Men’s Award by Australia’s own Uros Mikic and the Video Award by Hair & More.

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Sassoon at Alternative Hair Show

We’re sure next year will see equally illustrious names take to the stage in the name of a great cause.

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Altamoda at Alternative Hair Show

For more information visit alternativehair.org

Photography by Alex Barron-Hough

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