This week, industry professionals gathered at the Ovolo Woolloomooloo (and many more online) for the second instalment of BEAUTY & SPA Insiders. The conference focused on educating and empowering the spa and clinic industry, and it’s been hailed a success by those who attended physically and virtually. For many, it was the first physical industry event they had participated in since March.
MC Sarah Hudson led the guests through the program, which included panels and presentations from the best in the business. Editors of Professional Beauty and SPA + CLINIC, Anita Quade and Nadine Dilong, took the time at the beginning of the day to thank all who attended and pay tribute to those businesses doing it tough in Melbourne. Nadine says she is extremely proud of the work that went into the hybrid event and labels it as success.
“I could feel everyone’s excitement about being in the same room with likeminded people, and it was wonderful to see people connect and enjoy each other’s company. The calibre of speakers that we had this year was impressive with each panel and presentation offering practical advice and inspiring ideas. I have no doubt that all attendees – virtual or physical – could take away a bunch of learnings from the day. I definitely did,” she said.
Some of the highlights from the program included Nicole Montgomery from Trusted Surgeon’s presentation on successful social media campaigns and Paul Frasca from Sustainable Salons’ talk on how younger generations are “voting with their dollar” when it comes to sustainability. Tony De Leede offered up a wealth of knowledge on how business need to rethink their offering in this ‘new normal’, featuring in two panels, and Dr Steven Liew explained why empathy is crucial for injectors. The audience was highly engaged, with many contributing their own experiences on the topics throughout the day.
Other entertainment took the form of a Babor claw machine where free products were up for grabs along with a giant Babor ampoule, which was great for a photo opp. There were also Wellness Pods by Wellness Solutions available to trial if the excitement got too much.
Sponsors of the event included Dermalogica, Candela, Spring Spa Wear, Wellness Solutions, Babor, InSkin Cosmedics, Victoria Curtis Cosmetics, Venus Concept, BLC, Anthogenol, Waterlily and One Music. The Ovolo Woolloomooloo provided a fantastic, COVID-safe location and plated lunch and snacks throughout the day. The event involved some differences from its predecessor, including social-distancing measures and a virtual component.
Gathering together online and in person in the name of beauty and education is a rare 2020 highlight. We look forward to what’s next for Beauty and Spa Insiders.