Expo attendees were met with a beauty emporium like no other last weekend, over August 20th and 21st, when salon owners, beauty professionals and beauty junkies travelled to the the Sydney Exhibition Centre space on Glebe Island for Beauty Expo Australia, lined up in droves and perused the expansive floor – all in the name of lipstick, serums and more (we’ve never been so proud).


Aside from our favourite skincare and makeup products, the floor housed an array of tools, waxing products, technology, and nailcare essentials ideal for any ‘slashie’ hair salon owner, looking to add other beauty services to their hairdressing offering, or those doing so already.

Highlights of the event included the brand new Skin Sanctuary (hosting brands such as Babor, Dermalogica, DMK, Payot, Pevonia and Sothys) and the Hub, which was an area dedicated to different industry sectors, including makeup, anti-ageing, nails and grooming. In education, over 80 professional skills workshops, business seminars, creative sessions and stage shows elevated the agenda to new heights.


INSTYLE was front and centre on the floor, side by side with out complimentary beauty titles (Professional Beauty and Spa+Clinic) and continuing our 30th birthday celebration (this is a yearlong affair, if you haven’t realised) by offering our limited edition 30th anniversary straightener, made in collaboration with Glampalm. Find out more about this exclusive tool here and buy it here.

Beauty Expo 2017 will return next year at the all-new (and as yet, not even opened) International Convention Centre in Sydney’s Darling Harbour, promising to continue the franchise’s upwards trajectory.

For more information visit beautyexpoaustralia.com.au