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The Wrap: Beauty Expo 2017

Beauty Expo Australia, held over the weekend, featured the latest innovations in beauty, writes Michelle Ruzzene.

Two labelling initiatives, spurred by a growing consumer trend also seen in haircare, were on display at Beauty Expo Australia over the weekend. Brands and products displayed either ‘Proudly Australian’ and/or ‘Proudly Natural’, to showcase if they were locally made or contained natural ingredients.

The event, which returned to its Darling Harbour home at the International Convention Centre Sydney (ICC), featured a range of skincare, cosmetics, nails, medi, wellness, and spa essentials, providing an opportunity for beauty professionals to check out the latest innovations in beauty.

There were 7,651 visitors through the doors over the course of the weekend, a 21 per cent increase from 2016, who had the opportunity to explore 202 exhibitor stands, a 36 percent increase from 2016.

Skin health seemed to be a top priority for many with a 60 percent increase in skincare exhibitors compared to last year, with brands including Dermalogica, Pevonia, Pelactiv, PAYOT Paris, Murad, Sothys, Murad and Ultraceuticals at the event.

Beauty Expo Australia event director Julia Erben said she was “elated” by “the industry’s response to the return to Darling Harbour”.

“Not only did we have an incredible reception from our exhibitors, but our visitors have signalled that Beauty Expo has once again quenched their thirst for independent education and direct access to the latest innovations from the world of beauty,” she said.

There were more than 40 education classes held over the two-day event which covered makeup artistry, dermal therapy, grooming, nails, and business. Other highlights included non-stop demonstrations on The Hub stages and the return of the Face2Face Makeup Awards and Nailympia competition.

For more information visit beautyexpoaustralia.com

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