Internationally acclaimed hairstylist and creator of the luxurious David Mallett hair brand hit Sydney for a week to share knowledge and nous with key salons including an intimate soiree at Woollahra’s The Centennial hotel, writes Cameron Pine
David Mallett is a brand that is told through the stories of French beauty, high-fashion and campaign collaboration – a brand built on the ‘less is more’ approach to true hair beauty, and one that fits firmly on Australian shores. It’s little wonder, spending time here and giving Australia a bit of the ‘favourite treatment’ creeps onto his very busy calendar each year.
The story of this luxury salon retail brand is told through an unmistakable style, the power of video to impart the brand values and the classic luxury of his three salons – two in Paris and soon with a new salon to open in New York’s Soho – it’s a global momentum he never imagined but yet one that came from the integrity of sticking true to a style and being well regarded in social circles.
“I never intended to open multiple salons, it’s just something that has happened as our brand has become known and desired in all parts of the world,” David said. “We have all types of people come to our salons from all walks of life and we are known for how we work with hair to create work that is naturally beautiful.”
Hitting the beach at Bondi and yearning for a bit of time in a park in the Australian sun between appointments, it’s obvious David’s brand is not about stuffy, overdone or over-styled hair.
Distributed in Australia by luxury haircare distributor, Krue – the relaxed yet revolutionary week in hair kicked off with welcome drinks at the Centennial, where a smorgasbord of Australia’s leading session stylists gathered. How does one brand gather such a unique collective of talent in one room? From global Chanel campaigns to a delicately curated range of products for both session and salon – David Mallett has cemented his name at the top of the Parisian glamour tree.
But it’s not just about Paris – his style and aesthetic carries a global appeal born through what David calls a ‘lightness of touch’ that celebrities such as Sharon Stone, Kate Winslet, Liv Tyler, Natalie Portman, Kristin Scott Thomas, Naomi Campbell, Eva Herzigova, Heidi Klum and Eva Green scramble for.
Just over 12 months ago David opened his second salon in the Ritz in Paris – a small salon with a focus on exclusive service – his demand for styling hair for some of the world’s most famous people is an experience many flock to his salons for. Each and every one receiving a little bit of the creative vision and technical innovation his hair ‘label’ is known for.
Away from his work on photoshoots, fashion campaigns and movies, David has developed a unique philosophy with his personal clients, one which combines absolute glamour with a distinct point of view on practicality.
Day two of the Australian tour saw David meet with the teams from Koda Cutters and Wilson Marz for a day of education, showcasing his luxury range, revealing just what sets his line apart as one of the most acclaimed luxury brands on the global market. Both small, boutique salons with a unique DNA – they were the perfect playground for the brand to come to life and for David to catch up with the network in the way only he knows how. During the day, Koda Cutters held an impromptu photoshoot with Mr Mallett on iconic Bondi Beach – capturing the beautiful soft textural beautiful of blonde, beachside hair and also the perfect backdrop for the team to play with one of the signature products; the Australian Murray River Salt Spray and Volume Powder. He also worked on a video collaboration with BIG Review TV – filming short and transparent question and answer session with INSTYLE editor, Cameron Pine.
Day three encompassed one on one appointments with Australia’s top beauty print and digital media at RAW by Anthony Nader in Surry Hills where he spoke candidly about his story, the brand and the launch of his third flagship salon in New York City.
The final two days celebrated a pop up salon at luxury fashion brand Ellery’s Paddington boutique in celebration of Bastille Day. The personal one on one styling appointments with additional beauty print and digital media as well as Ellery VIP customers immersed guests into the true David Mallett signature style. Those in attendance included Vogue’s Remy Rippon, Marie Claire’s Lucy Adams, InStyle’s Laura Wilson, Russh’s Jess Blanch, Gritty Pretty’s Eleanor Pendleton, Anna Feller from Wilder by Feller, Beck Wadworth from An Organised Life and Badlands Blog’s Talisa Sutton – testament to the brand’s ability to bring the best in the business to the forefront of the salon and hairdressing industry.
From Bondi to backstage the Ritz to right among New York’s heartbeat – David Mallett has transgressed the product brand norms and built an image first and foremost, an image that will continue to lead his products and loyal followers towards a more fashionable approach to hair and one that celebrates the moment, celebrates the day. How very French.
For more information visit david-mallett.com.au
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