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The Wrap: Dyson Stylist Education Roadshow Sydney 2019

As their 2019 finale, Dyson descended on Sydney, having traversed the country and hopped across to New Zealand to teach and inspire with the Dyson tools. In Sydney, a bevy of their talented ambassadors, Renya Xydis, Jayne Wild, Frank Apostolopoulos, Michael Beel and Joey Scandizzo, travelled from far and wide to Carriageworks for a night of entertainment and education unlike anything else in the final Roadshow of 2019.

At each Roadshow event, the ambassadors create different looks, giving them the chance to showcase their own diverse creativity. Renya’s two Sydney looks were absolute show-stoppers. For look one, Renya showed off how she uses the Dyson Supersonic™ hair dryer Professional edition Styling concentrator and Diffuser attachments to support her alluring hair tapestry skills. Her tight braids and pink, fabric-woven look showed off her extremely creative editorial mindset. Renya’s second look wove in Kela beads threaded in ribbon in an ornate style, completed with wefts for extra length for the ideal editorial ponytail.

 

 

Jayne showed off live cutting, perming and shape creation, advocating for Dyson’s inimitable Diffuser attachment in this endeavour, in a first look that paid tribute to the perfect curl. Look two was centered on shape and height building, with the structure of the hair adorned with various hair lengths on each side, in a creative and uniquely styled look.

Frank brought his bold and skillful abilities to the stage, with a first model whom allowed him to transform her entirely. He pre-cut a lot of her hair length and then played with layers, removing weight, then detailing areas and internal layers, giving the audience a sense of his salon style, finishing with the Dyson Supersonic™ hair dryer Professional edition and Diffuser attachment to create a lived in, air-dried style. Look two put style entirely in focus, using Frank’s intuitive talents and the Dyson Airwrap™ styler to create glam waves. Using this aesthetic, Frank moulded the looks into a style reminiscent of the 50s and 60s, but making it a little more extreme to stand out on stage.

Joey brought Melbourne’s frenetic Spring Carnival energy and looks to Sydney. How showed the audience how to use the Dyson Airwrap™ styler to create a sleek and polished look, structuring with an elegant spine, fashioned into a coiled ponytail and decorated with the number one trend of this year’s racing season – accessories and jewels. His second look was particularly audacious, elevating his Melbourne Roadshow look where gelled curls were set on the face with the Dyson Supersonic™ hair dryer Professional edition Diffuser attachment creating a statement that became the feature of his top knot look.

All the way from New Zealand, Michael Beel spoke of the success of Dyson’s hair tools launch in New Zealand and created two very different looks to wow the crowd. Michael used the Dyson Airwrap™ styler to create a beach rocker male hair look with lustrous curls in a grungy, glam look – as he jokingly told Joey, his hometown of Wellington is too windy for structure. Look two was a beehive style inspired by Michael’s own runway aesthetics, where he recently spent fashion week creating an “army of alien femme bots”. Quoting Dolly Parton, Michael reminded the audience that “the higher the hair, the closer to God.” Wise words.

Throughout the night, important education on the Dyson tools was shared with the crowd including the innovation behind the Dyson Airwrap™ styling tool and its Coanda Effect for true air styling technology, the professional focus of the dryer and its attachments, such as its re-engineered attachments, and insight into its global hair team. The ambassadors shared what the tools mean to them, from their focus on hair health with optimal heat technology, to dry hair fast at a lower level for ultimate health, texture, softness and integrity, to how the machine is acoustically tuned. Now that hairdressers are forced to pay more attention to their client conversations, it may not always be for the best, the group joked.

Before the impressive runway show to end the night, the ambassadors took to the stage for a Q and A. The team discussed their love of the industry and the opportunity to transform their clients emotionally and physically. They also talked about the need for apprentices and a necessary change in the mentality around education that sees university as the only pathway, even for those with an obvious creative focus or trade skill. They spoke about how they stay animated in business, particularly in a difficult business landscape, crediting continual improvement, giving out positive energy, hiring people who inspire you, the significance of individual salon culture and making your team a family. “Hair is the easiest part, it’s about keeping the team happy,” Renya said.

One of the final questions was from industry stalwart Gary Latham, who asked the group what they had learned from each other on this unique tour. They spoke of the epic nature of this Avengers-style team of legends, and their love of seeing the very distinct creativity, individuality and talent between them.

It’s rare to have such disparate and awe-inspiring skills all together in one room, let alone to have that several times in a year. Dyson is showing what is possible in the hair sector – in technology and innovation, inspiration and education and so much more. It takes events like this, technology like Dyson’s and inspiring people like these ambassadors to remind you that the possibilities are endless.

 

For more information visit and to shop visit Dyson.com.au/professional

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