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TIGI Re-Launch S Factor in Sydney

Forget about having the X factor, which is built on ambiguity and its inability to be defined, that unattainable je ne sais quoi. Reach instead for the S Factor, clearly defined and very attainable, based on Tigi’s 7 s-words (sexy, strong, smooth, shiny, sealed, silky and style) and achievable through the re-booted S Factor range.


The relaunch of the extensive range sees Tigi reinstate themselves as the authority in glamorous hair, particularly in achieving incomparable shine and control. To celebrate this Kardashian-worthy endeavour, the brand celebrated with an elegant breakfast in Sydney. Beauty media arrived at the Langham hotel to paparazzi-style photographers, experiencing the day in the life of a star.


A collection of haircare, treatments and styling products are made to create these seven s-word qualities. Notes of tropical fruit, Vanilla Musk and Gourmand in the fragrance of the products as well as luxurious ingredients such as diamond dust, crushed pearls and cashmere, ensure the range maintains its celebrity status at every turn.


Now comprised of 16 products, the range offers shampoo and conditioners in several formats including Volume, Smoothing Lusterizer, Diamond Dreams and Serious, as well as True Lasting Colour. This allows the client to opt for 400 per cent more volume, dramatically smoother hair, up to 76 per cent more shine, hair repair or colour care as necessary.


In styling, the range offers everything from a Body Booster, to a Flat Iron Shine Spray, Creamy Molding Wax, True Lasting Colour Hair Oil, Papaya Leave-In Moisture Spray and more. This allows for sleeker, glossier, strengthened and balanced hair – all A-list necessities.

Stylist Nathan Glynn demonstrated this look on a model at the event, creating, Victoria’s Secrets-level waves and evoking our envy in the process.


With the new S Factor range, these celebrity moments are yours for the taking.

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