TIGI have launched the latest addition to the rainbow colour market, with a collection of twelve semi-permanent shades ranging from deep blue and green to red, yellow, pink and violet, as well as more muted tones such as pale yellow and pale violet. The TIGI Bed Head Colour Trip range presents long-lasting shades that allow colourists to heighten their creativity.
Some key drawcards include that the hues are built to last through twenty shampoos, boast vibrant results and intense shine, provide intermixable capabilities and have a formulation that makes hair smoother and more manageable. The range also comes with a Cream Gel created for simple application. The vast collection allows hairdressers to create bold, bright hues, but also opt for something more commercial when used in different formula combinations.
“Colour has become central to our creative work and it’s in our DNA to take a trip into the unknown and see how far it will take us,” Anthony Mascolo, TIGI International Artistic Director and Founder, shared. “Once we’ve played around and unleashed our creativity, the next step is to invite hairdressers to start experimenting too.”
The brand released the range into the Australian market at an event at Sydney’s Golden Age Cinema & Bar this week, splitting up attendees into three different groups to travel around various installations showcasing the colours.
In the Atrium, Nathan Glynn presented with Courtney Mason and Tim Maddaford creating striking haircuts and vibrant hair colours on a multitude of live models. Pure Colour Trip wigs were around for attendees to use in front of the photo wall. The cinema itself showed videos explaining a history of TIGI and showing the editorial essence of the new brand (view it for yourself below), while Jacqueline Pidd and Chelsey Lloyd presented an a group of models with hair looks spanning from very bright (think a yellow-orange sunset look) to more wearable shades, all achieved with variations of the new range. In the bar area, mannequin-esque models posed in an impressively still fashion while attendees sipped drinks and enjoyed a table of antipasto.
“Bed Head has always been associated with disruption and a high level of creativity,” shared Christel Lundqvist, TIGI Global Technical Creative Director. “With Bed Head Colour Trip we wanted to achieve the same unlimited creative possibilities associated with Bed Head styling. The concept is about giving total self-expression to bring out a person’s individuality and encourage colourists to play.”
For more information visit au.tigiprofessional.com
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