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TONI&GUY Pop-Up Salon Celebrates London Fashion Week

A celebration of leading hair care brand TONI&GUY’s ten year partnership with London Fashion Week, the brand’s pop-up salon aboard a vintage London double decker bus brought a taste of London to Sydney’s Martin Place.

VFNO Shoppers line the red carpet waiting to board

One of many fashion-forward installations at Vogue Fashion’s Night Out, shoppers were treated to LFW inspired styling by the TONI&GUY Artistic Team amidst a dynamic atmosphere that celebrated fashion and hair. The event was supported by TONI&GUY Australia and London Fashion Week affiliate product partner label.m.

Anna Heinrich & Barry Southgate

Anna Heinrich and Barry Southgate

The hair direction was led by Richi Grisillo, with other senior members of the TONI&GUY team also in attendance, many of whom will now be jetting off to London for Fashion Week themselves, including Richi, TONI&GUY National Creative Director Katy Reeve and five additional members of the TONI&GUY team.

Demi Harman Home & Away

Home and Away’s Demi Harman

The team styled eight models and other famous faces including Isabelle Cornish, Demi Harman and Maddison Brown at the brand’s Park Street salon, one of 37 TONI&GUY salons nation-wide. Attendees had their hair styled aboard the bus, having the chance to adopt the upcoming Fashion Week trends on the lower level, while guests celebrated and socialised upstairs.

“Brit Fashion is a huge influence at TONI&GUY and so it was really cool to bring a little bit of London to VFNO,” Richi explained. “The vibe on the bus was awesome, with braid variations the most requested look of the evening!”

TONI&GUY brand ambassador Barry Southgate was also in attendance to hang out with fans. Guests were treated to complimentary beverages courtesy of beverage brand Bondi Road, as well as a touch screen photo booth and the real red carpet treatment.

Hair Director Richi Grisillo with Isabelle Cornish

Isabelle Cornish and Richi Grisillo

The bus was one of many events at Vogue Fashion’s Night Out. Vogue Editor in Chief Edwina McCann opened the event in Hyde Park in front of VIP guests, unleashing the night of fashion, beauty and shopping madness onto the entire city of Sydney.

Mandy Kingsman styling aboard Pop Up Salon

Mandy Kingsman styling at the pop up salon

“Working backstage at London Fashion Week is magical and something we are extremely proud of,” explained CEO of TONI&GUY Australia Dennis Langford of the brand’s official hair sponsorship of LFW. “It was a real delight to share a little piece of that magic last night as we look to celebrate a decade of partnership at the upcoming season showings.”

En route to style sixteen shows at this year’s event, including crowd favourite designer Giles Deacon, TONI&GUY injected Sydney with a touch of English edginess and treated its guests to the latest British trends.

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