Last month, John and Debbie Cook travelled to Moscow for the official launch of Trichovedic at InterCharm Moscow – a huge hairdressing trade show similar to Sydney’s Hair Expo.
Earlier in 2013 Trichovedic had been contacted by the major Keratin Distributor in Russia who was looking for a new Keratin Treatment that was certified as legal and safe in terms of formaldehyde. After visiting Trichovedic in Sydney, Russia quickly became the brands major export market.
For the official launch at InterCharm, Trichovedic’s new Russian distributor spared no expense and had constructed a very large and impressive stand. The show was a hive of activity with tens of thousands of Russian hairdressers being exposed to the brand throughout the four-day event.
John Cook at the Trichovedic stand at InterCharm Moscow
As well as attending Intercharm and conducting training for sales staff and technicians, there was a little time to enjoy the sights of both Moscow and St Petersburg.
For John and Debbie, their experience in Russia was very rewarding and they are extremely proud that Trichovedic is set to become a major Australian brand in Russia.
For more information about Trichovedic visit www.trichovedic.com.au or call (02) 9489 7776.
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