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Ultraceuticals Preview RVR90 2017 Campaign

This week, Ultraceuticals gifted the media with a sneak peak into their upcoming RVR90 2017 campaign, as we approach its February release. The 2017 campaign comes off the back of 2016’s already successful endeavour, which similarly challenges consumers to commit to a personally prescribed skincare regimen for 90 days to garner ‘real visible results’ (the titular RVR).


Set at the historic Old Rum Store in Sydney’s trendy Chippendale, the skincare brand hosted media representatives from a multitude of major national publications, all of whom enjoyed Campari and grape fruit cocktails, champagne and authentic Asian inspired canapes including duck pancakes, fresh oysters with pea foam and betel leaves with smoked trout polemo.


At the event the media were introduced to Ultraceutical’s three new RVR90 2017 ambassadors, the result of an Australasian competition to find the best skincare transformations through this year’s RVR90 campaign. The mantra ‘real people with real results’ pervaded the evening, with the brand opting for actual consumers who’ve achieved visible difference in their skin by following the campaign, rather than more traditional high-profile representatives, who consumers may not relate to as much on a personal level.


All guests received a skin consultation with an Ultraceuticals expert and an RVR90 pack to start their own 90 day skin journey.


We challenge you to find visible results with the brand over only three months as well.


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