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VAMFF: Camilla Grand Showcase by Brad Ngata for L’Oreal Professionnel

The Virgin Australia Melbourne Fashion Festival Grand Showcase was all about Aussie kaftan queen, Camilla’s latest AW 14 collection, And God Created Woman – an organic evolution that emerged with darker, rockier prints and pairings of leather (allegedly inspired by her relationship with Pot Belleez rocker, Jonny Sonic), writes Lauren King.

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Directed by none other than Mark Vassallo, this week’s biggest and sole individual show stepped the theatrics right up with a cast of high profile models including the local fashion scene’s latest blondy, Montana Cox plus an influential musical lineup and, naturally, an A-list front row listed with Eva Longoria and Megan Gale.

Despite fierce competition for the spotlight (including a 40 meter printed runway), hair – at the helm of Brad Ngata – took anything but the back seat, rather, adopting the role of tomorrow’s trend-defining warrior.

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Australian designer Camilla Franks with L’Oréal Professionnel hair director Brad Ngata

Perhaps the most high maintenance dreadlocks to have ever occurred, backstage was frantic – L’Oréal Professionnel artists’ hands twisting, plaiting and fastening their fingers to the bone, tonal dreadlocks of all densities, lengths and widths flying from one end of the room to the next.

“This is such a dramatic hair look. The Camilla woman is a warrior, who’s strong and fearless. To reflect this in the hair we’ve built loads of texture into it by using hair extensions, sea salt and texturizing sprays and mousses. We’ve prepared dreadlock hair extensions and used basket weaving techniques to create these intricate plait extensions,” explained Brad Ngata for L’Oréal Professionnel.

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“It’s very multi-textural with all the primal colour, extended lengths to dramatize the hair and bring an element of wonder. The hair, particularly the dreadlocks have been prepped with L’Oréal Professionnel Homme Wax and Tecni.art Fix Design spray. First the hair is heavily backcombed then the L’Oréal Professionnel Homme Wax and Tecni.Art Fix Design are applied. You then rub the sections together causing them to fuse. Next you use a straightening iron to seal the section and keep that unruly, rugged texture,” explained Brad.

For more information about L’Oréal Professionnel visit www.lorealprofessionnel.com.au or call 1300 651 141.

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