Suitably paired with L’Oréal Professionnel hair director, Brad Ngata was a slim-sophisticated ponytail riding a low side-part for added interest at VAMFF Runway 1: Miss VOGUE, writes Lauren King.
“We’ve created a minimal pony with high shine and a low side-part, using the arch of the eyebrow as a line to draw that shape,” explained Brad, just moments before the girls stepped onto the runway.
“The look is pulled in at the back with a (Showpony) extension wrapped around the pony just to thicken it up and enable us to cut the ends so their nice and blunt,” Brad continued.
It’s Showpony’s (Hair Extensions) fifth year as a key sponsor of Melbourne’s largest consumer-focused fashion festival, the brand’s founder and owner, Stephanie Mason, leveraging the opportunity to inspire product development, and educate both stylists and consumers on the endless capacity of her product category.
“What we’re trying to explain is that they’re (extensions) not just for volume and length anymore, it’s about highlighting, non-committal colour and filling in gaps. I have fine hair that grows to a certain length and then thins out, so I just need to fill in the sides, and so many people need that,” emphasized Stephanie.
And Brad couldn’t agree more, citing the option of filling in gaps and filling out bobs as a perfect way to introduce existing clients to the concept of hair extensions, without “committing to the whole extension thing.”
“Filling and colour blending are the key reasons I love to work with Showpony both in an editorial setting and in the salon,” said Brad.
“Especially the two-tone options, it’s such a seamless blend, it just disappears, and that’s the whole objective of using extensions – that’s what it’s all about.”
Speaking of two-tone, Stephanie informs us it will soon be all about straight up, neat balayge.
“This year is about more of a prominent balyage, and we’ve bought out a two-tone extension with, for example, very obvious, red or grey balyage. The look consists of two pieces that stylists can easily clip (split) in and out,” said Steph.
Perfect for retailing to the more experimental, new generation client eager to promote individuality and embrace their creative streak. We are, after all, each born artists with the challenge of remaining one, according to Picasso.
And back to our Picasso at hand. Ngata cites L’Oréal Professionnel Tecni.Art Volume Lift, Tecni.Art Cristal Gloss and Tecni.Art Infinimum Hairspray as his heroes for the minimal muse, however the real trick lay in the humble dishwashing sponge.
“Because there are so many changes with clothes going on and off, we encounter heaps of fly-aways we we’re using a dishwashing sponge, L’Oréal Professionnel Tecni.Art Volume Lift onto it and then just patting the fly aways down.”
“It compresses the hair back into the head.”
And it’s these types of ingenious ideas (like Showpony’s recently launched natural, clip-in fringes) casting L’Oréal Professionnel and Showpony as the perfect alliance in fast paced, trend demanding, editorial settings such as VAMFF.
“We work well together with L’Oréal Professionnel. All the looks they provide for shows are really focused on hair extensions, especially this year, so it’s a nice fit. The brand has always been welcoming to us, we’re lucky to work with them,” said Stephanie.
And we’re lucky to reap the benefits!
GET THE LOOK
1. At the roots only, apply L’Oréal Professionnel Tecni.Art Volume Lift. Blow dry the product in while directing the hair back away from the face as you blow dry.
2. Completely smooth the hair from roots to ends with L’Oréal Professionnel Steampod for beautiful shine and control.
3. Create a deep side part, using the arch of your eyebrow as a guide.
4. Spray section by section with L’Oréal Professionnel Tecni.Art Crystal Gloss for an ultra glossy finish. Gather lengths at the nape and secure with a thin hair tie.
For more information about L’Oréal Professionnel visit www.lorealprofessionnel.com.au.
For more information about Showpony visit www.showponyaus.com.au.
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