Drawing on its 111 year history L’Oréal Professionnel celebrates the icons of our time with a campaign that captures iconic hair and fashion looks from the 40s to the 90s and into 2020.
L’Oréal Professionnel has been a staple in the global hairdressing community for over 111 years, and with such history comes a wealth of experience across colour and creative artistry. Moving with the trends of the times, and at the turn of the decade, L’Oréal Professionnel is celebrating its iconic stature of timeless modernity.
INSTYLE sat down with the L’Oréal Professionnel Artistic Team and discussed the latest campaign, which featured a nod to decade defining looks from the 40s through to the 90s and how the team got inspired for this campaign by using the new look Majirel.
Check out the full collection with insights from this inimitable hair squad below.
Brodie Lee Tsiknaris
Matt Clements & Kate Kate Rawnsley
Damien Rinaldo and Adriana Marmino
Scott Sloan and Jordan Hone
Jamie Furlan and Danni Solier
PHOTOGRAPHY: Max Doyle
STYLING: Jana Pokorny
MAKE UP: Rae Morris
“To prepare I researched hair and makeup trends from the 1940s; Pinterest, books, and all over the internet… You name it, I did it!” Brodie Lee Tsiknaris, 40s Hollywood Glamour
“I love Majirel, I`ve been using it for over 30 years. It has endless applications and limitless colour possibilities.” – Joe Cotroneo, 50s Rock And Roll Rebel
“Classic shapes and tones become timeless because they stay true to the enduring qualities of the era they come from. What maintains their popularity is us, the artisans, putting our fresh spin on them.” – Matt Clements and Kate Rawnsley, 60s Beatnik Gen
“As leaders in the industry, we really enjoyed coming together as a team and working in a collaborative environment where we have the opportunity to push the boundaries creatively.” – Damien Rinaldo and Adriana Marmino, 70s Freelove Beauty
“Timeless hair is more about style and suitability than trends.” Scott Sloan and Jordan Hone – 80’s Glam Squad
“Majirel was the first colour we ever used. It is 40 years old this year and we continue to love the way Majirel makes the hair feel. What’s great is that the Ionene G technology conditions the hair to feel better than before colouring.” Jamie Furlan and Danni Solier – 90’s Brit Cool Girl
For more information visit www.lorealprofessionnel.com.au