EVY PROFESSIONAL have launched their all-new 2020 campaign, titled ALWAYS EVY. The collection of six images presents a luxe aesthetic, personifying the classic, classy EVY PROFESSIONAL client.

“Our aim with ALWAYS EVY is to capture every woman’s strength and to highlight their femininity and sartorial chic, through the mediums of hair and styling. Priding ourselves on being an aspirational brand, EVY PROFESSIONAL always seeks out the beauty in every woman; we believe that beauty shines through with beautifully styled, smooth and healthy hair,” says EVY Creator & CEO, Tracey Bazzano Lauretta.

The six diverse looks in the campaign are titled Chanel Chic, Versace Volume, Gucci Glam, Louis Luxe, Fendi-ful and Prada Perfect, with an array of images that traverse length and style. The commercial styles offer an editorial edge that’s ideal in salon and for professional level inspiration.

“As always, the shine that comes through every look is all thanks to the incredible EVY PROFESSIONAL technology, and the major thing for me to consider when working with such a high-end brief. Shine screams healthy hair, and this is key for the brand and myself,” said EVY PROFESSIONAL PRO Star Ambassador and Campaign Director Sam James.

“EVY PROFESSIONAL is ALWAYS about creating diversity and this collection is no different. There are so many ways to create movement and style within the EVY tool range, it was exciting to be a part of another collaboration!”

Check out the full campaign below.


Hair Director: Sam James

Hair Assistant: Marie Nahas

Photography: David Mannah

Art Direction: Lauren King

Styling: Josie McManus

Makeup: Mikele Simone

Creative Consultants: Tracey Bazzano-Lauretta and Lauren King

For more information visit www.evyprofessional.com