Paula Hibbard’s EVOLUTIO Collection is a meta commentary on the evolution of her own techniques. The collection speaks to her skills and career as a hairstylist, as well as encompassing the evolving nature of hairdressing more broadly.
The collection is comprised of a clean execution, with quirky details that showcase Paula’s passion for style and colour, and her particular fondness for red hair colour. The collection displays rich red hues with fresh blondes in a group of images that champions dually editorial and wearable styles.
“EVOLUTIO represents the evolving story of my hairstyling journey and I couldn’t pick a better time to introduce it then at the start of a new decade,” Paula said.
The collection is made up of eight looks, each individually titled and steeped in uniqueness. Hero looks include two variations of an editorial red bob, a dual-tone fishtail braid, a blonde, textured look built with plenty of height and a long red hair look that shows off volume in all its glory.
Paula’s hair journey has seen her celebrated as an editorial, runway, TV, brand and salon hair expert. This collection added to those accolades, as a finalist in the 2020 Australian Hair Fashion Awards NSW/ACT Hairdresser of the Year category.
See all the looks below.
HAIR: Paula Hibbard
PHOTOGRAPHY: David Mannah
MAKEUP: Susan Markovic
ASSISTANT CUTTER: Daniel Di lorio
ASSISTANT COLOURIST: Holly Breen
SPONSOR: De Lorenzo Haircare