Two hairdressing titans have come together to create the THEY collection, with legendary stylist Bernadette Beswick and colour maestro Stevie English creating the group of images.
Voted the most important word of 2021, THEY has come to represent gender neutrality and anchors the sense of self expression and individuality that defines the collection.
“’THEY’ is the most important word of the decade. THEY is the absence of the concept of ‘other’ and the total embrace of self-expression,” the duo said. “THEY is for everyone, there is no need for conformity or fear or distinction between styles, there is only one style and that is your own style! We were very inspired by the people around us, our teams and kids, and the younger generation. They have a new and thrilling grasp of the concept of identity and acceptance, and I think it is a very important shift in the world.”
“We wanted to capture the excitement and joy of being free to express yourself however you choose, and just the happiness of creative hair,” the pair continued. “THEY is the Harry Styles of hair collections – creativity and freedom together!”
HAIRCUT & STYLING: Bernadette Beswick @be.the.exceptional.hairdresser
COLOUR: Stevie English @stevieenglishhair
PHOTOGRAPHER: Andrew O’Toole @andrewotoolestudios
MAKEUP: Chereine Waddell @chereine_waddell
STYLING: Jess Jade @jessica_jadehunter