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Watch: Behind the Scenes with Shu Uemura

“Creating something universally beautiful, that is art,” Mr Shu Uemura.

Founded on the philosophy that hair is an art form, Shu Uemura Art of Hair celebrates the creativity and talent of the first Australian Muse Images Awards winner – Danny Puopolo; on a journey inspired by the inner streets of Tokyo.


Danny teamed up with the INSTYLE dream team in an ode to Shu Uemura Art of Hair’s aesthetic and a salute to their inaugural Muse Image Awards, for an impressive set of editorial images you can find in INSTYLE November December (with a sneak peek here). Beyond that, we shot the whole thing in video form so you can immerse yourself in the ‘on set’ experience in a range of multimedia forms.


Take to the streets of a Tokyo-inspired Sydney in this video and find your Japanese muse.

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